founding farmers: portfolio
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Raksasanti YinCorcoran College of Art & DesignDesign Sophomore Studio II | Spring Semester 2012
Table of Content
Project 1 Logo
Project 2 Stationery Package
Project 3 Graphic Standards Manual
Project 4 Carrier Folder
Project 5 Logo Animation
Project 6 Website
Ptoject 7 Item of Choice
Project 1: Logo
Original Dimension: 6"x10"Current Scale: 30%
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Dear Reader,
The typefaces I use for the logo is Archer. I prefer to use a slab-seirf because I feel it works well with the logo icon. The logo is rounded and I wanted to add some contrast. That is why I used and it is best to use Archer.
The margin on the left and the right is 1 inch and the margin from the top to the top of this paragraph is 2.25 inches. This is the letterhead for my Founding Farmers Idenity and Branding. The logo is above everything and all the contact information is at the bottom of this paper. I try to align this paragrapgh with the start of the information below.
Founding Farmers is all about being orgainc and fresh. It seem to be a common trend going on around this time and age. There are more places posting up their calories in the menus and signs to emphasis how healthy they are. Founding Farmers is one of the best you’ll get in this trend. You will recieve a good fram-inspired meal and still feel good afterwards.
From,Raksa
1924 Pennsylvania Ave NW Washington DC 20006 12505 Park Potomac Ave Potomac MD 20854
Phone: 202.822.8783 Phone: 301.340.8783
www.FoundedFarm.com
info@FoundedFarm.com
1924 Pennsylvania Ave NW Washington DC 20006Phone: 202.822.8783
12505 Park Potomac Ave Potomac MD 20854Phone: 301.340.8783www.FoundedFarm.com
Jeffrey MacMillanCO-OWNERJM@FoundedFarm.com
1924 Pennsylvania Avenue NW Washington DC 20006
Project 2: Stationery Package
Original Dimension: Business Card: 6"x10" Envelope: 6”x10” Letterhead 6”x10”Current Scale: 40%
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Project 3: Graphic Standard Manual
Original Dimension: 5"x8" Current Scale: 40%
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Project 4: Carrier Folder
Original Dimension: 9"x11.5" Current Scale: 40%
The award-winning
Founding Farmers has been one of the country’s leading restaurants to offer farm-inspired American True Food & Drink in amodern, casual, and eco-friendly setting.
From our modern farmhouse, breakfast, lunch, dinner, and brunch menus. Every dish are all homemade and “scratch-made” traditional American classics inspired by the heartland.
modern
casual
eco-friendly
The award-winning
Founding Farmers has been one of the country’s leading restaurants to offer farm-inspired American True Food & Drink in amodern, casual, and eco-friendly setting.
From our modern farmhouse, breakfast, lunch, dinner, and brunch menus. Every dish are all homemade and “scratch-made” traditional American classics inspired by the heartland.
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As the plant progressively grow, the rest of the logo will gade it. Everything will be in the opacity and ends yhr animation.
foundingFARMERS
Gradually. from the circle, a plant will grow.
foundingFARMERSfoundingFARMERS
foundingFARMERSfoundingFARMERS
Everything will begin froma circle growing from the center of the screen.
Project 4: Logo Animation Storyboard
Adapt to screen resolution
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Project 5: Website
Original Dimension: 1440px x 936px Current Scale: 40%
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Project 6: Item of Choice - Menu
Original Dimension: 8"x7" Current Scale: 20%
MENUThe rich history of American cooking tradition is celebrated throughout the menus at Founding Farmers, with a philosophy to promote sustainable agriculture and the ways of the American family farmer at every turn. Each season, new choices reflect the best of what’s available from our sources. At Founding Farmers, it isn’t always about “local”, or “organic” — sure, when it makes sense, those are great things, but local doesn’t always means the smallest carbon footprint, and “organic” can also refer to broccoli that comes from China.
SandwichesChoice of fries, Farmers Chips or Crop List sides
The Founding Farmers Cheeseburger $10Louie Dressing
Joe’s Chili Burger $12
Frisco Burger $12White Cheddar, Bacon, Avocado, Louie Dressing
Veggie Burger $10Rice, Beans, Cashews and Sweet Potatoes, White Cheddar
Farmers Daughter Burger $12Bacon, Balsamic Onions, Blue Cheese
One Eyed Burger $12Cured Ham, Fried Egg, Cheddar Cheese
Green Monster Burger $11Pickled Onions and Cukes, Creole Mayo, Mint Cilantro Pesto
Grilled Cheese and Roasted Tomato Soup $10Gruyere, White Cheddar, Muenster + Ham $2
Roasted Vegetable and Avocado $12Roasted Peppers, Eggplant, Cucumbers, Tomatoes, Goat Cheese and Avocado Spreads, Multi-Grain Bread
Shaved Pork $11Roasted Pork Loin, Country Cured Ham, Swiss, Pickled Onions, Red Peppers, Dijon Mustard, Bread & Butter Pickles
Prime Rib Dip $17Gruyere, Caramelized Onions, Ciabatta, Au Jus
Roasted Turkey Sandwich $10Gruyere, Arugula, Honey Mustard
Reuben $15
Egg Salad $9
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Project 6: Item of Choice - Gift Cards
Original Dimension: 3"x 6" Current Scale: 80%
Gift Card
Gift Card
To:
From:
To:
From:
To:
From:
1924 Pennsylvania Ave NW Washington DC 20006Phone: 202.822.8783
12505 Park Potomac Ave Potomac MD 20854Phone: 301.340.8783
www.FoundedFarm.com
1924 Pennsylvania Ave NW Washington DC 20006Phone: 202.822.8783
12505 Park Potomac Ave Potomac MD 20854Phone: 301.340.8783
www.FoundedFarm.com
1924 Pennsylvania Ave NW Washington DC 20006Phone: 202.822.8783
12505 Park Potomac Ave Potomac MD 20854Phone: 301.340.8783
www.FoundedFarm.com
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Project 6: Item of Choice - Coaster
Original Dimension: 4"x4" Current Scale: 80%
AMERICAN CLASSICS
FARMINSPIRED
AMERICAN CLASSICS
FARMINSPIRED
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Project 6: Item of Choice - Public Advertisement Series
Original Dimension: 20"x30" Current Scale: 17%
ONE BIGVEGGIEPARTYMake reservations now and be part of the celebration.
Offering farm-inspired American True Food & Drink in a modern, casual, and eco-friendly setting.Washington DC 202.822.8783 · Potomac 301.340.8783 · foundfarm.com
CHICKEN ON THEGREENMake reservations now and eat a healthier salad.
Offering farm-inspired American True Food & Drink in a modern, casual, and eco-friendly setting.Washington DC 202.822.8783 · Potomac 301.340.8783 · foundfarm.com
SUNNYSIDEUP
Make reservations now and start your day on the bright side.
Offering farm-inspired American True Food & Drink in a modern, casual, and eco-friendly setting.Washington DC 202.822.8783 · Potomac 301.340.8783 · foundfarm.com
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