founders week asia - thailand online & ecommerce startup scene

THAILAND’s ONLINE & ECOMMERCE MARKET@Founders Week Asia – Monday June 9, 2014 - Singapore

@eMinhBui

• Founder/Blogger @EcomEye.com – Southeast Asia eCommerce (based in Bangkok)

• Ex-Regional/Local Marketing Director/Head of eCommerce Division @ several firms

• Southeast Asia guest Columnist: Tnooz, e27, WebinTravel, …

THE ROLE OF THAILAND IN ASEAN

WHY THAILAND?

Biggest Ready Online Market in

SEA

Mobile Addicted

Users

Asia’s Tourism

Hub

World’s top Social

Media city

Low Living Cost

Shopping/Fashion Lovers

Largest Expat

Community

THAI STARTUP ECOSYSTEM

StartupsEcosyste

m

TalentsCo-working

spaces

Incubators

Angel Investors

VCsLiving cost

Payment infrastructu

re

Successful companies

Advisors

GENERALMARKET OVERVIEW

Internet users: 26.2M (37.7%)

GDP (Nominal): $391B, per

capital: $5.727

69.52M people

ONLINE MARKET OVERVIEW

eCommerce in Thailand

Source: WhatsNews.asia - 2012

mobile-Commerce in Thailand

Source: Our Mobile Planet - GoogleMobile PaymentMobile commerce activities

SUCCESSFUL STORIES

Agoda EnsogoTarad AdMax

Ookbee

• Sold to LivingSocial, seven numbers

• Aqquired by Komli Media

• aqquired by Priceline

• Rakuten bought 67% for $3.35M

•Valuation of $60M (rumoured)

Statistics• Thailand ICT overview 2013• Thailand online market 2012Tech portals• E27/TechinAsia Thailand section – Leading Asia tech news portals• Thumbsup – Top Thai startup website (mainly in Thai with Eng section)• EcomEye – Southeast Asia eCommerce from Insiders’ views• Bangkokstartup – Thai Startup Review • Quora Thailand Startups – answers from locals & expats in Thailand

Events - Meetup• Hubba/Launchpad co-working spaces’ events • Bangkok Entrepreneurs – monthly events• Bangkok Hospitality & Tourism Network

Thailand News• BangkokPost/TheNation – The two most popular English newspapers in Thailand• ThaiVisa – the most popular forum about Thailand by foreigners• Coconut Bangkok – Lifestyle and events news • RichchardBarrow – A well-known blog of a British guy about Thailand

DIGITAL GUIDE TO THAILAND

EcomEye.com Southeast Asia eCommerce from Insiders’ views! Twitter/Linkedin @ eMinhBui - mb@ecomeye.com

SuccessManpowerInovationLow costExit