food truck project. what is a food truck? a mobile venue that transports and sells food

Food Truck Project

WHAT IS A FOOD TRUCK?

A MOBILE VENUE THAT TRANSPORTS AND SELLS FOOD.

WHY FOOD TRUCKS?

Food trucks have big advantages over brick-and-mortar establishments:low investment costsno rentlow utilitiesno real estate costsLow marketing costs.

WHY THE SUCCESS??

Food-truck business is increasing largely in response to the slow-growing economy.

People are seeking inexpensive breakfasts and lunches.

Also, employees today are often pressed for time, with more work and shorter lunch hours.

Food truck owners can actually drive to a new location if business is poor.

PLACES TO PARK YOUR TRUCK

PARKS AND BEACHESOFFICE BUILDINGSTOURIST SPOTSSHOPPING SPOTSSPORTS VENUESFESTIVALSBUS AND TRAIN STATIONSCOLLEGE CAMPUSES

STEP 1: CHOOSE A THEMEBBQETHNIC (Korean, Mexican, Japanese, Italian, etc)ETHNIC FUSION (blend of different ethnic cuisines)SANDWICHESHAMBURGERSORGANIC/GLUTEN FREEREGIONAL CUSINE (LOBSTER IN MAINE, BBQ IN TEXAS, SEAFOOD IN MORRO BAY)

CASUAL VS. GOURMETWAFFLESDESSERTS ONLYGOURMET ICE CREAMHAMBURGER SLIDERS

STEP 2: CHOOSE A BUSINESS NAME

Asian PersuasionBitchin’ BurgersCappuccino in the ParkCasanova Fish TacosChip’s Beach EatzChop SooeyChubby’s Food TruckCrabcakes911Delicioso Food TruckThe Dog ShackEpic EatzFlippin PizzaGoodyvan

Porkateers

Sushi Bus

STEP 3: CREATE A MENU

CONSIDER: YOUR DEMOGRAPHIC

(WHO WILL BE BUYING FROM YOU?)POPULAR FOODS IN THAT AREAGOURMET VS. BASIC FOODSBUSINESS COMPETITIONSPECIALIZING IN ONE OR TWO

TYPES OF FOOD

(“PIZZA TRUCK” FOR EXAMPLE)

YOUR MENU SHOULD INCLUDE:

AT LEAST 4 MAIN DISHES Ex. Tacos, pizza, sandwiches, grilled chicken, hamburger, etc.

AT LEAST 3 SIDE DISHES Ex. Rice, mashed potatoes, coleslaw, fries, etc.

AT LEAST 2 COMBOS Ex. “Slice of pizza, salad and drink”

AT LEAST 4 BEVERAGES Ex. Bottled water, soda, juice, milk

AT LEAST 2 DESSERTS Ex. Cookies, cake, brownies, ice cream, popsicles

STEP 4: DESIGN YOUR TRUCK’S EXTERIOR

HAVE FUN AND ENJOY THE PROJECT!