food technology summit & expo mexico city september 27 , 2012 · 2012. 10. 9. · food...

Food Technology Summit & Expo

Mexico City – September 27th, 2012

© Rowan Gibson

Gastón Acurio

= #

© Rowan Gibson

© Rowan Gibson

How do we grow the business?

“The only way to drive growth and

wealth-creation over the longer

term – literally the ONLY way – is

to innovate.”

© Rowan Gibson

© Rowan Gibson

1997:

$2 bn

© Rowan Gibson

September

2012:

$656 bn

© Rowan Gibson

Growth is fuelled by innovation

Where there is no innovation,

there is no growth © Rowan Gibson

Business models don’t last

as long as they used to

© Rowan Gibson

© Rowan Gibson

The race for renewal

© Rowan Gibson

The race for renewal

The race to change as

fast as the environment

is changing around you

© Rowan Gibson

The race for renewal

The race to find new

sources of profit before

the old ones disappear

© Rowan Gibson

The race for renewal

The race to reinvent

your strategy and your

business model before

they become obsolete

© Rowan Gibson

The only way to

sustain success is to

continually reinvent it

© Rowan Gibson

© Rowan Gibson

Where does

innovation

come from?

© Rowan Gibson

The mind of the Innovator

© Rowan Gibson

© Rowan Gibson

Understanding Needs

Leveraging Resources

Harnessing Trends

Challenging Orthodoxies

© Rowan Gibson © Rowan Gibson

© Rowan Gibson

Challenging Orthodoxies

© Rowan Gibson

© Rowan Gibson

Is this the only way to

make potato snacks?

© Rowan Gibson

© Rowan Gibson

© Rowan Gibson

© Rowan Gibson

© Rowan Gibson

“The problem is never how to get new,

innovative thoughts into your mind,

but how to get the old ones out.”

Dee Hock, founder of Visa

© Rowan Gibson

Harnessing Trends and

Discontinuities

© Rowan Gibson

1978

1980

281 stores in 3countries

52,000 employees

$8 billion in sales

Innovators are wave

riders

They welcome change rather than trying to resist it

They have learned how to make change work for

them rather than against them

They have developed skills which enable them to

turn discontinuity into opportunity

© Rowan Gibson

© Rowan Gibson

Spend less time looking

inward and backward

and more time looking

outward and forward © Rowan Gibson

© Rowan Gibson

Harnessing trends

Industry-Specific

Technology

Geopolitical

Work and Organizations

Economics Lifestyles

Demographics

Consumer Behavior

Environmental

Regulatory

© Rowan Gibson

Harnessing trends

Lifestyles

Demographics

Consumer Behavior

Environmental

© Rowan Gibson

Is this your

product?

© Rowan Gibson

© Rowan Gibson

Harnessing trends

Lifestyles

Demographics

Consumer Behavior

Environmental

© Rowan Gibson

Harnessing trends

Lifestyles

Demographics

Consumer Behavior

Environmental

© Rowan Gibson

Harnessing trends

Lifestyles

Demographics

Consumer Behavior

Environmental

© Rowan Gibson

Harnessing trends

Lifestyles

Demographics

Consumer Behavior

Environmental

© Rowan Gibson

Harnessing trends

Regulatory

“What are the deep,

fundamental things that are

changing in the world that our

competitors have either

underestimated or ignored?”

© Rowan Gibson

Learning from the

© Rowan Gibson

“You can’t

control waves,

so you better

learn to surf.”

Max McKeown

Leveraging resources

© Rowan Gibson

Ask yourself

© Rowan Gibson

What core competencies

could we transfer to new

opportunities?

Could we exploit our strategic

assets in new ways to bring

new value to customers?

© Rowan Gibson

© Rowan Gibson

© Rowan Gibson

Leveraging waste as an asset

Leveraging existing ideas

Understanding unvoiced

customer needs

Innovators search for unsolved

problems, market inefficiencies,

unmet needs and wants © Rowan Gibson

How much do you really know

about your customers’ unsolved

problems, unmet needs and

wants?

How deep are you digging?

© Rowan Gibson

Thinking from the

customer backwards

© Rowan Gibson

© Rowan Gibson

STOP SELLING WHAT YOU HAVE.

START SELLING WHAT THEY NEED.

IBM ad

© Rowan Gibson

Ask yourself what’s wrong

with it

© Rowan Gibson

© Rowan Gibson

Where are the customer

“Pain Points”?

© Rowan Gibson

© Rowan Gibson

Understanding Needs

Leveraging Resources

Harnessing Trends

Challenging Orthodoxies

© Rowan Gibson © Rowan Gibson

1

Challenging Orthodoxies

2

Harnessing Trends

4 3

Leveraging Resources

4

Understanding Needs

© Rowan Gibson

Challenging Orthodoxies

Harnessing Trends

Leveraging Resources

Understanding Needs

Understanding Needs

Leveraging Resources

Harnessing Trends

Challenging Orthodoxies

© Rowan Gibson

© Rowan Gibson

© Rowan Gibson

© Rowan Gibson

© Rowan Gibson

“An open market for ideas”

© Rowan Gibson

“BMW's Dream Factory”

“Listening to even the lowest-

ranking workers [has] paid off

big time.”

© Rowan Gibson

“Just about everyone -- from the factory

floor to the design studios to the

marketing department -- is encouraged

to speak out. Ideas bubble up freely, and

there is never a penalty for proposing a

new way of doing things, no matter how

outlandish.”

© Rowan Gibson

Letting the

outside in

© Rowan Gibson

© Rowan Gibson

© Rowan Gibson

© Rowan Gibson

© Rowan Gibson

© Rowan Gibson

© Rowan Gibson

© Rowan Gibson

Design the

Car you want

to Drive

© Rowan Gibson

Design the

advertising

you want to

watch

© Rowan Gibson

Design the

food and drink

you want to

consume

© Rowan Gibson

© Rowan Gibson

© Rowan Gibson

www.rowangibson.com © Rowan Gibson

www.innovationexcellence.com

www.innovationexcellence.com

www.innovationexcellence.com

© Rowan Gibson

© Rowan Gibson

“A year from now, you

may wish you had

started today.”

SEPTEMBER

2013

Karen Lamb

© Rowan Gibson

© Rowan Gibson

© Rowan Gibson

www.rowangibson.com