flightglobal e-newsletters: airline maintenance...content airline maintenance is a broad-circulation...
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ContentAirline Maintenance is a broad-circulation e-newsletter emailed every two weeks to professionals in the aviation maintenance sector. Every fortnight the group’s research arm, Flightglobal Insight, brings together the latest news highlights, analysis and opinion from across www.flightglobal.com, the world’s leading aviation media site. In addition, there is a host of key metrics, data, images, jobs, events and more.
AudienceActive respondents: 5,642 (Sept 2010 - YTD average)
Frequency: Fortnightly (Wednesday)
Target Readership: Airline maintenance departments and aerospace MRO providers.
Source: Flight International, premium data and online services plus web sign-ups.
Special report & show editionsIn addition to the regular fortnightly e-newsletters, special editions are also produced during major shows and exhibitions, powered by the market-leading Flight Daily/Evening News, as well as around features from Flight’s leading Flight International and Airline Business magazines.
Flightglobal e-newsletters:
Airline maintenanceAnnuAl Schedule 2011
DAtE DAy SpECIAlS05-JAn WEDnESDAy
19-JAn WEDnESDAy
02-FEb WEDnESDAy MRO MIDDlE EASt
03-FEb thuRSDAy MRO MIDDlE EASt
16-FEb WEDnESDAy
02-MAR WEDnESDAy
16-MAR WEDnESDAy
30-MAR WEDnESDAy
13-ApR WEDnESDAy MRO AMERICAS
14-ApR thuRSDAy MRO AMERICAS
27-ApR WEDnESDAy
11-MAy WEDnESDAy
25-MAy WEDnESDAy
08-Jun WEDnESDAy
22-Jun WEDnESDAy
06-Jul WEDnESDAy
20-Jul WEDnESDAy
03-Aug WEDnESDAy
17-Aug WEDnESDAy
31-Aug WEDnESDAy
14-SEp WEDnESDAy
28-SEp WEDnESDAy MRO EuROpE
29-SEp thuRSDAy MRO EuROpE
12-OCt WEDnESDAy
26-OCt WEDnESDAy
09-nOv WEDnESDAy
23-nOv WEDnESDAy
07-DEC WEDnESDAy
21-DEC WEDnESDAy
Sales contact information
Worldwideteresa Cunnett +44 (20) 8652 4765 teresa.cunnett@flightglobal.com
north AmericaSteven Kulikowski +1 630 288 8034 steven.kulikowski@flightglobal.com
Asia-pacificCory Mathews +65 6780 4315 cory.mathews@flightglobal.com
Online ad productionMark bundle +44 (20) 8652 8158 enewsletters.copy@rbi.co.uk
All advertisements are accepted subject to RbI’s standard terms and conditions.
Advertising opportunitiesThere are three standard display advertising positions available on all e-newsletters: Top Banner; Skyscraper; and either Mid Banner or Mid MPU. Volume discount rates are shown below.
Solus positionsAdvertisers may take all three display positions giving solus sponsorship on one or more e-newsletters. Other promotional opportunities may also be possible subject to availability.
Information slotsEach e-newsletter includes two opportunities for advertisers to present links to their latest news, research and profiles.
Information panel: A branded response-oriented panel, providing opportunities to promote products and services. The panel includes: your corporate logo; an eight-word headline; 50 words of text; and an eight-word link to your website.
Information links: Up to three eight-word links are availabile, linking through to latest advertiser news, research etc. Solus positions may be available.
Advertising production requirementsAll advertising copy must be submitted at least five business days in advance to: enewsletters.copy@rbi.co.uk.
GIF, animated-GIF and JPEG images are accepted but flash and rich media files are not. File sizes should not exceed 30Kb. All ads should be accompanied by a text equivalent (up to 200 characters) so that they can be displayed on all devices.
Copy should be sent to James Leakey Tel: +44 (20) 8652 8158 enewsletters.copy@rbi.co.uk
Advertising rAtes per insertion 2011 – Usd$
PEr InSErTIOn: 1 2 3 4 5 10 15 20 30
1. TOP BAnnEr 990 940 920 900 860 820 790 760 730
2. SKySCrAPEr 990 940 920 900 860 820 790 760 730
3. MId BAnnEr 740 700 690 670 640 620 590 580 550
4. MId MPU 740 700 690 670 640 620 590 580 550
soLUs 2,480 2,360 2,300 2,260 2,160 2,060 1,980 1,900 1,840
5. InFOrMATIOn PAnEL 990 940 920 900 860 820 790 760 730
6. InFOrMATIOn LInKS 310 310 310 310 310 310 310 310 310
AdVErTISInG dIMEnSIOn
Ad UnIT SIzE (Px)
1. TOP BAnnEr 468 x 60
2. SKySCrAPEr 120 x 600
3. MId BAnnEr 468 x 60
4. MId MPU 300 x 250
SOLUS all ad slots
5. InFOrMATIOn PAnEL
6. InFOrMATIOn LInKS
Rate card: usd$
All advertisements are accepted subject to rBI’s standard terms, visit: www.reedbusiness.co.uk/adtermsandconditions
E-NEWSLETTER PUBLISHER'S CIRCULATION STATEMENTFOR THE PERIOD ENDED: SEPTEMBER 2010The information contained in this report has been prepared from the circulation data collectedby Flightglobal, a unit of Reed Business Information Ltd, which publishes this e-newsletter.
Published by Flightglobal Insight, the research unit of Flightglobal: For further information on this and other Flightglobal Insight e-newsletters includingFlightglobal Insight examples and sign-up information please visit the e-newsletters homepage at:Reed Business InformationQuadrant House, The QuadrantSutton, Surrey SM2 5AS, UK For rate card data, publishing schedules and other media enquiries please visit:Tel: +44 20 8652 8725e-mail: insight@flightglobal.com
Audience by key job function/status
Key job functions Key job statusAirline management/corporate Aerospace engineerFlight operations Manager/executiveEngineering/aerospace CFO/Finance DirectorSales & marketing CEO/President/ChairmanAnalyst/consultant ConsultantEducation/training Chief engineerEngineering/MRO Director/executive VP
NOTE: This listing represents only a sample of the audience fromthat element of the circulation for which audited figures are available.
Audience by key organisationsKey recipient organisationsEmirates Continental AirlinesIberia Qatar AirwaysBoeing Air CanadaAmerican Airlines United AirlinesBritish Airways Lufthansa TechnikAir France Cathay Pacific AirwaysAirbus Austrian AirlinesQantas Airways BAE SYSTEMSMalaysia Airlines Saudi Arabian AirlinesLufthansa Embraer
NOTE: This listing represents only a sample of the audience fromthat element of the circulation for which audited figures are available.
e-newsletter monthly audience data and annual averages NOTES & DEFINITIONSYear Month Recipients Opened Sign-ups Pass alongs Recipients = e-newsletters that were registered as reaching their recipient2010 April 5,191 2,228 253 26 CTOR% = click through open rate represents the percentage of opened2010 May 5,076 2,195 179 22 e-newsletters that resulted in a traceable click through to the website.2010 June 5,662 1,090 185 25 Sign-ups = new sign-ups to the e-newsletter via the flightglobal.com website2010 July 5,549 2,239 347 18 Pass alongs = e-newsletters that were registered as being shared with a colleague.2010 August 5,538 2,268 190 31 Demographic data is based on recipients who have provided full details through a2010 September 5,435 2,265 207 19 direct web sign-up or as part of an audited magazine circulation or subscriber to a
14,728 8,759 1,361 premium subscription service, who has indicated permission to receive relevant mailings. 2008 average 7,192 1,795 257 45 Changes to e-newsletter circulation2009 average 9,288 2,393 248 752010 YTD average 5,642 2,108 272 35
Airline Maintenance e-newsletter
46%48%
From 2010 our email newsletters have been sent to active audiences only. We no longer send them to people who have not opened or clicked on them in the last 180 days. This does not affect the number of newsletters that are opened or the number of clicks, it will simply encourage improved open and click-through rates.NOTE: Circulation changes were introduced during 2010, see Notes & Definitions for
more information.
Apr-Sept-09 Uniques 57%
www.flightglobal.com/staticpages/emailnewsletters.htm
http://www.flightglobal.com/mediapack/flightglobal-enewsletters/
51%
CTOR %
59%46%
55%62%
44%
42%
Airline Maintenance e-newsletter audience by organisation type
Aviation services
3%
Media2%
Airline38%
Aerospace26%
Finance & professional
3%
Other16%
MRO3%
Training & education
7%
Organisation type based on analysis of 3,603 recipients for whom full demographic data was available
Flightglobal e-newsletter audience: Airline Maintenance
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Flightglobal e-newsletter audience by region:Airline Maintenance
Africa/Middle East8%
Europe47%
Asia-Pacific23%
Latin America4%
North America18%
Regional analysis based on 4,835 recipients for whom geographic data was available
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