firestarter edelman social media casestudy

case studywww.moneybanter.com.sg

Conversation audit

Conversation audit

branding

final ID

Website: www.moneybanter.com.sg

high fidelity wireframe

Website: www.moneybanter.com.sg

production

stages

Stage 3 Creative Production

Stage 3 Creative Production

Sitemap

Wireframe

Functionality spec

Design concepts

Branding

Content and content structure

Stage 4Web production

Stage 4Web production

Frontend

Backend database(s)

Content management system

Project management

Web analytics

Load content

Engage users

UAT + 10-day guarantee period

UAT + 10-day guarantee period

Stage 1 ResearchStage 1 Research

Conversation audit

Stage 2 Presales Stage 2 Presales

Proposal

Cost estimate

Timeline

SOW

Google analytics

Weekly reports emailed to inboxes

Analytics on site traffic updates every 24 hours

Google analytics

Set goals like ‘consumer bookmarks a page’ or ‘completes a

questionnaire. Each goal recorded.

Considerations

Edelman Digital opportunity in your market

Partner selection and dependencies

Risk mitigation

Marketing

The concepts, ideas, strategies, information, materials, artwork, plans and copy

contained in this document are presented in absolute confidence and are the

property of Firestarter Pte Ltd and must not be reproduced, adapted,

communicated to third parties or in any way used without the express

permission of Firestarter Pte Ltd.

© Copyright Firestarter Pte Ltd 2008.