finding your niche

FINDING YOUR NICHE

HOW TO SELL YOUR PRODUCT SUCCESSFULLY ONLINE

ABOUT…

Kim Kleeman’s philosophy on how to navigate the web for business is through an Integrated Content Strategy (ICS) method. ICS is a necessity in today’s ever- growing media and technology channels. Companies are

forced to evaluate, plan and market through these channels on a consistent basis with relevant, engaging content in order to keep up with

competition. Whether your product or service is to consumers or organizations, content creation and an integrated marketing strategy

effectively get your business to the next level.

A Movement

Traditional marketing is

being replaced or mixed with

new technological

solutions

Link to article http://bit.ly/IyDTsg

Cross Channeling During the 2011 Holiday Shopping Season Among US Smartphone Users % of respondents

Researched on Smartphone and went to store to purchase

44% Researched on Smartphone, purchased on Smartphone

41% Researched on Smartphone, purchased on computer

37%

Researched on Smartphone, visited the store to checkout, purchased on computer

19% Researched on Smartphone, visited the store to checkout, purchased on Smartphone

18% Visited the store, purchased on Smartphone

8%

www.emarketer.com

In the next 5 years websites will be non-effective if they do not do the

following things:Integrate

Blogs, Social MediaUpdated content

SEOCreate original content

THE FUTURE....

Piloting a niche product can take many routes. How do you determine the best course of action?

LISTEN TEST

MEASURE

TWEAK

FAMOUS NICHE PRODUCTS

Methods US Online Shoppers Plan to Use to Shop in 2012

Mostly in Brick and Mortar Stores

Primarily from a Mobile Device

Combine online, brick-and-mortar and mo-bile shopping

Mostly Online

www.emarketer.com

E-COMMERCE

TodayIt is projected by emarketer that in 2012 e-commerce will increase 15% equally a total of $224.2 billion.

VS

YesterdayLast year

e-commerce increased 11.3% equally $209.3 billion in online

sales.

MARKETPLACES

New and Existing Customers

En

gag

em

en

tMark

eti

ng

White Papers- Lead Capture

Campaigns- Cross sell tracking

Road

map

for C

ross

Sel

ling

Stra

tegy

Inbo

und

linki

ng p

rogr

am

Mea

sura

ble

outc

omes

Social Media

Content

Customer Engagement

Governance

Curation

Creation

Repurposing Plan

Integration

A

naly

tics

Compliance

Community Building

Integration and Marketing PlanAttract and retain new customers

Cross-sell

existing

customers

Reach A&B

customers at

least 4x per

year

Differentiate for

customers and

emerge as

thought leaders

Targeted Corporate Events

Comm

unity O

utreach

Social Media

COMMERCE

Reputation and Online Scores

PINTEREST

Advertising/ Viral

Online advertising is scheduled to surpass print media revenues in two years

2012 will see online advertising grow by 18%

In one month the US views 4.3 billion online video advertisements (Comscore, March 2011 Online Video Rankings).

Will It Blend

Affiliate Marketing

Mobile Devices and Apps

Research

and Retrieve Localization

Constant use

By the year 2014, there will be more mobile internet users than laptop and desktop users (Microsoft Tag Mobile

Marketing Report, 2011)80% of smartphone users multitask while watching TV.Mashable

User Experience and Integration

Approach and Plan

Identifying audience

Active and Emerging

Developing Brand and Tone and Purpose:

+

Clarifying Action Accountable

Calendar Curation Creation

Topics Brand

Through

By

Using

Obstacles: Content and Tech holes in Integration plan

IMPLEMENTATION

AWARENESS

ENGAGEMENT

INFLUENCE

Voice ValueCommunications Hub

Four phases of Awareness

Branded Content

Value and Metrics

My Product

QUESTIONS?

Kim KleemanCreative Marketing Partners847-212-1064Find me here! Facebook LinkedIn kimkleeman@creativemrktngpartners.com