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Presented By………….
Tushar Pawar 1081Gaurav Manjrekar 1064Vishal Rahate 1110Siddhesh Sawant 1095Mandar Patil 1080Ganesh Shinde 1098Chandan Mane 1062Mahesh Sable 1089Vishnu Mudiraj 1068
The Watch Industry
1950s
1950-70s
1970-80s
1980s-till date
Tushar Pawar
Tushar Pawar
ABOUT TITAN Titan Industries is the world's fifth largest and India's leading manufacturer of watches. It has several popular brands in its fold including Heritage, Aviator, Regalia, Octane and WWF
The Titan portfolio has over 60% share in the domestic market
Share in the organized watch market. To ensure a dominant presence in the market, the company has showrooms in every nook and corner of the country that caters to the needs of every segment of the people.
COMPANY HISTORY
1985 -The company was incorporated on 26th July at Chennai.
1992 -An MOU was signed with Casio computer company of Japan to manufacture 2million digital and Ana-digital watches.
1987 -The company set up a manufacturing facility at Hosur.
1989 -The case plant at Hosur was commissioned. A new range of watches called `Aqura' was launched
1992- Over 150 models were introduced.
1993- The name of the Company was changed with effect from 21st Sept. from Titan Watches, Ltd. to Titan Industries Ltd.
Tushar Pawar
Contd….
• 1994- The Company introduced `Tanishq' range of watches.
• 1996- introduced new economy range of watches called Sonata and Tanishq's
• 2000-Titan Industries has announced the launch of Cyber, a range of digital clocks
• 2005-Titan re-introduces Fastrack range of watches.
Tushar Pawar
CORPORATE INFORMATION
2002- Mr. Jeyakodi was appointed as a director of the company.
2003-Mr. Jacob Kurien tenders his resignation to the company. 2006-Mr. Harish Bhatt was being appointed as chief operating
officer in watches and accessories division.
2007- Mr. Sunil Palliwal was inducted as additional director in the board of the company.
Tushar Pawar
TITAN’S BUSINESSES
Watches
Jewellery
Precision Engineering
Currently Marketing Products in 26 countrieswith a larger
footprint in theMiddle East and
Asia-PacificregionsPrescription Eyewear
Gaurav Manjrekar
Gaurav Manjrekar
TITAN’S BUSINESS WATCHES Titan Edge - the world’s slimmest watch. Ebula - in solid gold and precious stones; the Gold and Steel collection. Flip - India’s first and only reversible watch with two movements and dial faces. Fastrack -In the sporty casual category. Raga - Raga 9 to 5 - for the woman achiever. Xylys - It is targeted at new generation achievers Dash- Children's watch targeting the age groups of 6-14 .
Gaurav Manjrekar
JEWELLERYTANSHIQ is the country’s only truly national jeweller. Targeted a more Western consumer evoking a
“Nice, but not forme” reaction. Boutiques were spacious, intimidating ,
exclusive with limited inventoy on display.
Gaurav Manjrekar
PRECISION ENGINEERING
includes pointers, dashboard clusters like Fuel Gauge, Temperature Gauge, Gear Shift Indicators, Clocks for Automobiles and any kind of Injection molded PlastiC partS.
Tooling Sector of Precision Engineering Division manufactures all kinds of Press Tool, Molds, Jigs, Fixtures for various industries.
Gaurav Manjrekar
PRESCRIPTION EYEWEAR
Eye+ brand provides eye check ups & consultancy
Spectales & Lenses
Fastrack range of sunglasses
Vishal Rahate
Vishal Rahate
TANISHQ JEWELLERY It pioneered the concept
of branded jewellery in india.
Tanishq has an equisite range of gold, gems and diamonds jewellery.
It is India’s largest and fastest growing jewellery brand in India
It spread awareness to the public about impurity in the Gold jewellery.
Tanishq introduced innovations like karatmeter, the only non destructive means to check purity of gold.
It has strong presence in Indian Gold market with 104 stores across 71 cities.
The brand was innovatively promoted in movies like Paheli
by Rani Mukherji. Tanishq was also
promoted in K – series serials of
Ekta Kapoor. The design is the blend
of traditional and contemporary outlook.
Reliability is another factor that is drawing customers to purchasing
their collection. Vishal Rahate
Marketing Mix (4P`S)
MANDAR PATIL
Product
Segmentation of TITAN Watch
•Market segmentation
•Based on user category
•Competitive prices
MANDAR PATIL
BRAND PROFILE OF TITAN• Edge• Raga• Octane• Zoop• WWF• Heritage• Orion• Nebula• Sonata• Exacta• Titan Bandhan watches• Spectra• Dash• Regalia• Fastrack• Royale• Classique• xylus
MANDAR PATIL
Pricing
Pricing objective :
• Survival• Market share• Market skimming• Product quality
MANDAR PATIL
Pricing
Pricing method
Product line pricing
Promotional pricing
GANESH SHINDE 1098
PLACE
World of Titan ShowroomsTime ZoneValue MartSonata Stores
GANESH SHINDE 1098
Retail Stores
ALL INDIA10000
Dealers2300
Towns
World Of Titan177Showrooms
104Towns
Time Zones119Multi-brand-stores
90Towns
Service Centers616Centers
314Towns
PROMOTION:-
1. Advertising2. Sales promotion3. Public relation
• Advertising media:• Television• Print• Internet
• Titan brand ambassador:
• Titan Brand: Aamir Khan • Sonata: Mahendra Singh Dhoni• Raga: Gul Panag, Rani Mukherjee• Xylys: Rahul Bose
Titan tagline: Be more
Fast track tagline: How many you have?
“We want people to hear one voice, rather than a cacophony Of sounds” – The new age TATA’s
GANESH SHINDE 1098
Public relation
•Gift concept (Nebula,Bandhan,Dash)
•Promotion On Occasions (Limited edition
Fastrack valentine’s collection)
Sales promotion
•Sponsorship (Schools, college festivals,
Nation-wide happenings)
•Seasonality
(Nebula-Bhandan > Diwali/wedding)
(Fastrack > June-Aug when schools and
College reopen)
•Promotion through Contests
(Tie up with THE WEEK magazine)
GANESH SHINDE 1098
SWOT Analysis
CHANDAN MANE
STRENGTHS
Watches as a fashion accessory
Quality or price positioning
Brand image
Market segments with large potential: women, youth, children, sportsmen, the budget-conscious and, of course, the big spenders.
Customer value and offered after sales service in a showroom environment.
International tie-ups with Hugo Boss and Tommy Hilfiger.
CHANDAN MANE
OPPORTUNITIES Nearly 34 million watches are sold through gray market channels.
Under-penetrated market for watches as only 35% (approximately)
of Indian population possesses watches.
Currently, sales in India stand at an low number of 25 watches per
1,000 people, compared with 250 watches per 1,000 people in a
developed society.
Introducing waterproof watches.
Exchanging offer
Rural market
WEAKNESSES
Lack of futuristic approach
All Watches are not waterproof
Lack of flexible thinking
Mahesh Sable
THREATSToo many players will dilute the
market & the profit margin
Low priced China watches
wall clocks are a substitute to watches.
The fashion trend keeps on changing
Kids are fascinated with mobile phones rather than watches and incidentally, they show the time.
Titan Industry kept evolving successfully
Strategy of extension of Product Line
Different way of marketing
Advantage of entering first into market
Financial Benefits
Prediction of future challenges by technology
vishnu
CONCLUSION
Titan offers equivalent quality, but at lower prices and with better distribution and service. Titan has shown its differentiation, and customer centric approach which helped them to get the market.
vishnu
THANK YOU
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