film (induced) tourism

The influence of Cinema on Tourist Imagery Marisa SerrenhoPhD Student of Communication Sciences (Strategic Communication)

AGENDA

Tourist places

Film spectatorship as tourism

Film as a motivation for tourism

Tourism development through film

TOURIST PLACES

A tourist place is a “rhetorical territory” (Marc Augé, Não-lugares, 1998: 113)

“A real tourist aesthetic is thus advertised, and this aesthesis, as the etymology suggests, is a “feeling”. These emotions are

collective, conventional and standardized”. (Rachid Amirou, Imaginário Turístico e Sociabilidades de Viagem, 2007: 87).

FILM SPECTATORSHIP

Film spectatorship as (virtual) tourism

Leisure activity

Time & space travel

Voyeurism

[Performance]

FILM AS MOTIVATION

FOR TOURISM

8 out of 10 Britons get their holiday

destination ideas from films

Thomson Holidays survey, 2004

FILM AS MOTIVATION

FOR TOURISM

Noelle O’Connor, A conceptual examination of the film induced tourism phenomenon in Ireland, European Journal of Tourism, Hospitality and RecreationVol. 2, Issue 3, pp. 105-125, 2011

FILM AS MOTIVATION

FOR TOURISM

FILM AS MOTIVATION

FOR TOURISM

Film as a motivation for (physical) Tourism

Film Tourism Film-induced Tourism

Joanne Connell / Tourism Management 33 (2012) 1007-1029

FILM AS MOTIVATION

FOR TOURISM

FILM AS MOTIVATION

FOR TOURISM

Successor to literary tourism

Pilgrimage [celebrities’ cult]

Film Tourism

Hyper-real tourism [theme parks]

FILM AS MOTIVATION

FOR TOURISM

LOTR [New Zealand]

FILM AS MOTIVATION

FOR TOURISM

Halo effect

Film as catalyst

Film INDUCED Tourism

FILM AS MOTIVATION

FOR TOURISM

FILM AS MOTIVATION

FOR TOURISM

The Beach, 2000(Thailand)

Australia, 2008(Australia)

Sideways, 2004(Californian wine

region)

Finding Nemo, 2003(Great Barrier Reef -

Australia)

FILM AS MOTIVATION

FOR TOURISM

Film’s persuasion factors - Cohen (1986):

Literary ethos (actors);

Literary logos (logic and reasoning);

and literary pathos (emotions).

Film’s attraction factors - Macionis (2004):

Place (scenery);

Personality (characters, actors, celebrities);

and Performance (plot, genre).

FILM AS MOTIVATION

FOR TOURISM

FILM AS MOTIVATION

FOR TOURISM

... people come to understand their

world and their values in narrative

(or storytelling) form.Hollihan & Baaske, 2005: 20

FILM AS MOTIVATION

FOR TOURISM

https://www.youtube.com/watch?v=sMbDzN7vq8U

TOURISM DEVELOPMENT

THROUGH FILM

FILM IMPACT

ON IMAGE FORMATION

TOURIST DESTINATIONS

FILM IMPACT

ON PRODUCT DEVELOPMENT

Big audience at small budget;

Substantial information about the destination;

Creation/ change of image in a short period of time;

Publicity generated by actors, director.

ADVANTAGES OF FILM AS A MARKETING TOOL :

TOURISM DEVELOPMENT

THROUGH FILM

PRODUCT PLACEMENT IMPACT ON BRANDS

TOURISM DEVELOPMENT

THROUGH FILM

The Lord of the Rings, 2001-2003(New Zealand)

TOURISM DEVELOPMENT

THROUGH FILM

TOURISM DEVELOPMENT

THROUGH FILM

Thank you.

marisa@crochet.pt