fiftyone global ecommerce how to grow global sales heather kaminetsky @heathkam heather@fiftyone.com
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FiftyOne Global EcommerceHow to Grow Global Sales
Heather Kaminetsky@heathkamheather@fiftyone.com
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How do I grow my international sales?
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This time last year I was…
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If you build it…
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Thinking back….
How did you grow your domestic sales?– Leveraged brand awareness – Significant marketing investments– Tested, failed & tried again– Free shipping was not always a part of the
program
You definitely did NOT compare it to your existing brick-and-mortar business on day one.
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ROW is not a country
UNITED STATES REST OF WORLD
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Even regions are differentAverage Order ValuesCheckout Conversion
United Kingdom
Russia
Saudi Arabia
Qatar
$0 $100 $200 $300 $400 $500
$161
$220
$370
$422
South Korea
Japan
Hong Kong
0% 5% 10% 15% 20% 25% 30%
7%
15%
24%
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Tale of two countries
Ulyana Sergeenko Russia’s “trendsetter of the year”
Ameerah Princess of Saudi Arabia
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Comparison of countriesSaudi Arabia Russia
68% Male – 32% FemaleAges: 25-34 47%Ages: 16-24 29%
48% Male – 52% FemaleAges: 25-34 31%Ages: 16-24 26%
Women’s apparelTraditional media
Kid’s clothing & Women’s coatsSocial media
Internet Users
Psychographic
Ratings & reviewsPersonalization
Luxury brands popularProduct research
Culture
Reputation of websiteSecure payment method
Trust in brandGood return policies
Decision Factors
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RUSSIA• Yandex• Social: VK.com
• Categories: Kids
SAUDI ARABIA• Google.ae• Facebook.com
• Category: Women’s Clothing
Marketing Channels Saudi Arabia Russia
Search Engine Marketing
Social Media Outlets
Marketplaces
Affiliate
CSE’s
Preferred ChannelsMagazines,
Newspapers, EmailSocial, Search,
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All of this is very overwhelming and we are here to help you…
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In conclusion
PlanIdentify opportunities
MarketInvest effectively
TestIdentify methods to increase conversion
AnalyzeKeep an open mind
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Thank you
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