fevi quick ad project

Amity Business School

ADVERTISEMENT AND BRAND RECALL OF FEVIKWIK

Amity Business SchoolOBJECTIVES

• To study advertisement recall.• To study brand recall.• To find the preference of a product on the

basis of its advertisement.

Amity Business SchoolRESEARCH METHODOLOGY

• Descriptive Research• Close Ended Questionnaire• Random Sampling

Amity Business SchoolDEMOGRAPHICFACTORS

• 21Female + 54 Male = 75 • Age Group: 19-54 years• Average Age: 26 years• Three States: Delhi, Haryana & UP• GIP and CSM Noida; SRS, Faridabad and

Cross River Mall, Delhi

Amity Business SchoolDATA ANALYSIS

Q. Can you name the product that has been advertised here?

Yes No0

1020304050607080

68

7

Amity Business School

Q. Can you name the company that makes it?

DATA ANALYSIS

Yes No36.436.636.8

3737.237.437.637.8

3838.2 38

37

Amity Business School

Q. Which brand do you use for the purpose that has been shown in the advertisement?

DATA ANALYSIS

Shown in the Adver-tisement;

42Elfy; 21

Dr. Fixit; 2M Seal; 3

Others; 7

Amity Business School

Q. What do you recollect when you hear about this product?

DATA ANALYSIS

Product ; 28

Advertisement; 41

Price; 6

Package; 7

Others; 6

Amity Business SchoolDATA ANALYSIS

Average of 4.57 on 5

Amity Business SchoolDATA ANALYSIS

Average of 3.853 on 5

Amity Business SchoolDATA ANALYSIS

Average of 3.59 on 5

Amity Business School

One-Sample Statistics

N Mean Std. Deviation Std. Error MeanI like this advertisement. 75 4.05 .971 .112

I can recall the jingle of this product.

75 3.36 1.237 .143

I could exactly remember this advertisement.

75 3.85 1.049 .121

My preference for this product has changed with change in time.

75 2.60 1.115 .129

Even after so many years, this advertisement continues to be one of my favorite advertisements

75 3.59 .974 .112

DATA ANALYSIS

Amity Business SchoolDATA ANALYSISOne-Sample Test

Test Value = 3

95% Confidence Interval of the Difference

t dfSig. (2-tailed)

Mean Difference Lower Upper

I like this advertisement.

9.393 74 .000 1.053 .83 1.28

I can recall the jingle of this product.

2.520 74 .014 .360 .08 .64

I could exactly remember this advertisement.

7.047 74 .000 .853 .61 1.09

My preference for this product has changed with change in time.

-3.107 74 .003 -.400 -.66 -.14

Even after so many years, this advertisement continues to be one of my favorite advertisements

5.217 74 .000 .587 .36 .81

Amity Business SchoolSUMMARY

• Even after so many years, people remember this product and advertisement.

• Despite the fact that advertisement has been so popular, yet people are not aware of the name of the company i.e. Pidilite. The company should try and popularize the name of the company as well so that they get help in other products as well.

Amity Business School

• People remember Fevikwik more for its advertisement rather than its product. The influence of product should be more in people’s mind.

• The major competitor to Fevikwik is Elfy.• On the scale of 5, on an average 4 is the

score for liking of the advertisement.• Though these days there is no

advertisement of Fevikwik on air yet people are suing this product.

SUMMARY

Amity Business School

THANKYOU