fevi quick ad project
TRANSCRIPT
Amity Business School
ADVERTISEMENT AND BRAND RECALL OF FEVIKWIK
Amity Business SchoolOBJECTIVES
• To study advertisement recall.• To study brand recall.• To find the preference of a product on the
basis of its advertisement.
Amity Business SchoolRESEARCH METHODOLOGY
• Descriptive Research• Close Ended Questionnaire• Random Sampling
Amity Business SchoolDEMOGRAPHICFACTORS
• 21Female + 54 Male = 75 • Age Group: 19-54 years• Average Age: 26 years• Three States: Delhi, Haryana & UP• GIP and CSM Noida; SRS, Faridabad and
Cross River Mall, Delhi
Amity Business SchoolDATA ANALYSIS
Q. Can you name the product that has been advertised here?
Yes No0
1020304050607080
68
7
Amity Business School
Q. Can you name the company that makes it?
DATA ANALYSIS
Yes No36.436.636.8
3737.237.437.637.8
3838.2 38
37
Amity Business School
Q. Which brand do you use for the purpose that has been shown in the advertisement?
DATA ANALYSIS
Shown in the Adver-tisement;
42Elfy; 21
Dr. Fixit; 2M Seal; 3
Others; 7
Amity Business School
Q. What do you recollect when you hear about this product?
DATA ANALYSIS
Product ; 28
Advertisement; 41
Price; 6
Package; 7
Others; 6
Amity Business SchoolDATA ANALYSIS
Average of 4.57 on 5
Amity Business SchoolDATA ANALYSIS
Average of 3.853 on 5
Amity Business SchoolDATA ANALYSIS
Average of 3.59 on 5
Amity Business School
One-Sample Statistics
N Mean Std. Deviation Std. Error MeanI like this advertisement. 75 4.05 .971 .112
I can recall the jingle of this product.
75 3.36 1.237 .143
I could exactly remember this advertisement.
75 3.85 1.049 .121
My preference for this product has changed with change in time.
75 2.60 1.115 .129
Even after so many years, this advertisement continues to be one of my favorite advertisements
75 3.59 .974 .112
DATA ANALYSIS
Amity Business SchoolDATA ANALYSISOne-Sample Test
Test Value = 3
95% Confidence Interval of the Difference
t dfSig. (2-tailed)
Mean Difference Lower Upper
I like this advertisement.
9.393 74 .000 1.053 .83 1.28
I can recall the jingle of this product.
2.520 74 .014 .360 .08 .64
I could exactly remember this advertisement.
7.047 74 .000 .853 .61 1.09
My preference for this product has changed with change in time.
-3.107 74 .003 -.400 -.66 -.14
Even after so many years, this advertisement continues to be one of my favorite advertisements
5.217 74 .000 .587 .36 .81
Amity Business SchoolSUMMARY
• Even after so many years, people remember this product and advertisement.
• Despite the fact that advertisement has been so popular, yet people are not aware of the name of the company i.e. Pidilite. The company should try and popularize the name of the company as well so that they get help in other products as well.
Amity Business School
• People remember Fevikwik more for its advertisement rather than its product. The influence of product should be more in people’s mind.
• The major competitor to Fevikwik is Elfy.• On the scale of 5, on an average 4 is the
score for liking of the advertisement.• Though these days there is no
advertisement of Fevikwik on air yet people are suing this product.
SUMMARY
Amity Business School
THANKYOU