fearless engagement the next level of facebook marketing

Fearless Engagement

The Next Generation of

Facebook® Marketing

Fearlessly build Relationships on FB

• IRL Business Practices – Integrated to FB• Connect with Past Clients• Communication Architecture• Build your Brand by Using Content• Plan & Schedule• Find Your Voice – Fearless Engagement

Course Objectives

Networking or “Not” Working

YouTube

Video Marketing

FB

Sharing Your World

T

Real-Time Commenting

B Want to be Writer

ln

Business Wiz

Connection? or Confusion?

IRL (In Real Life) Connection• Assignment– Turn to Five people you don’t know and get their

business cards• Your first Get Connected Circle of Friends– Send them an email, subscribe to their facebook

page, like their Business Page, Create a List• Homework: 5 Cards from each session to

create a like minded circle of Professionals– Date to Implement? TODAY – make the connect

Why Make the Connection?

Paradigm Shift has happened• Conversational Selling• Connections gone Viral• Networking Opportunities• Keeping In Touch• TOMA• FREE• Family, Friends, Social Circle

FacebookFanPagesA Place for you Fans to gather, comment, rank & review

Community & Social tools

Frictionless Third Party Apps

Ask questions & find Answers

Listening PortalSolve problems, Answer Inquires,Provide Solutions

Groups & ListsThe power of

social circles to post comments

and create community &

culture

EventsVirtual & IRL Attendees who care

The Power of Liking

Facebook® Center of the SocNet Universe

“Like” becomes Social Capital

So Why Aren’t You Engaging?

• Fear• Lack of Understanding• Privacy• Lack of Self Confidence• Commitment• Time Suck

But what if....• You had the tools and skill?• What if you understood the “connect”?• You understood how to integrate with your

business model?• You had a Plan?• You had a schedule?

...and this time you do it!

Create A Goal from your Why

• New Contacts• In Touch with Old Contacts• More Facebook Fans• Improve your SEO

Golden Opportunity

• 80’s – 90’s you had to have an 800 number– Or you weren’t modern – Now it’s Facebook

• If you weren’t in the Yellowpages– You were a valid business– Now it’s a Webpage

• Average Fanbase 190 X Your Friends =– A Following (we used to call this a sphere)

You Already Know People

•Build From Your Database

Engagement is Easy if.....

•2 Way conversation•Helpful Information

What’s Best For You?

Darin Pesinger – Productivity Junkies“If you can’t generate business from your profile on Facebook®, where supposedly people like, know and trust you, good luck with a business page filled with strangers.”

Terry Eccles-Pettet – TEP Producers“...unless your business page is filled with Clients”

The Great Debate: Personal or

BusinessDivided Philosophy – Ask Yourself:• Terms of Service?• Consistency?• How Do You Work?• Where else are you Networking?• What else do you do??Must Have a Personal Profile before you can

have a Business Page

Timeline – Valuable Real Estate

Timeline - Business

Content that creates Like Capital

Who Do You Know? AKA Sphere

• Lists– Friends, Buyers, Sellers, Cousins, Neighbors, etc...

• Groups– Neighbors, HomeOwners, College Alum, etc....

• Subscribe– Businesses, Brands, Leaders, etc....

• Interests– Ballet, Cars, Books, Show Tunes, Golf, Technology

Don’t Yell – Just Whisper One at Time

Inman Next Webinar – Chris Smith

Your Business Card....

• Name• Cell• Website• Facebook• Tagline• Niches• Referrals Wanted• Specialties

Business Card turned Billboard

• Cover Photos – Rules– Dimensions 851px x 315px – Insert Photo 125px x 125px

• Tab Inserts– AppsBistro– TABsites– Shortstack

Customize Your Pages

• Custom Tabs• Fan Gating• MileStones• Pin to Top• Star• Refresh, Refresh, Refresh

Videos, Photos, Questions, Links

• In this order... Infinity Ranking• Instagram, Pinterest, Flickr, Picasa, Smugmug• YouTube• PicMonkey – A or B Questions• BrightNest, Truila, Realtor.org

InterACTion = Conversation• Where do you Volunteer?• What do you do when you aren’t selling

homes?• What clubs do you belong to?• What organizations do you participate in?• Play a Sport?

Engagement Starts With You

• Start with Subscribing to other Realtors• Join and Start Groups• Use Lists to focus comments and posts• Take your Online Conversations offline as

often as possible• It’s not just about Real Estate

Share Your Special Interest

“Vancouver” Home Owners

Manage Your TimeThank You Katie Lance!!Local Real Estate National Real Estate Local & Community Personal Events

Favorite Listing Compare home prices

School Calendar Local Sports Team

Story of a past Client

Economy News Downtown Holiday event

Favorite coffee house

Neighborhood #1 Local vs National Best Place to get a burger

Favorite Pizza joint

www.HootSuite.com, www.UberSocial.com, www.TweetDeck.com

Now for the Fearless part.....• Stop Writing and grab your phone– 30 photos could be 30 days worth of posting

• What do you think? What are your thoughts?• Click Like if you agree• Leave a comment Below• This is a must read/watch....• Any Suggestions for this Kitchen?• Great Tip• We agree (We disagree) what about you?• When was the last time

Don’t• Don’t forget to like our page• Don’t TGIF• Don’t over share• Don’t just recycle• Don’t post bad photos• Don’t ignore the comments• Don’t tell me what you ate – maybe show me

Remember...

• Don’t Over Share• Vary Your Posts• Timing is everything• Once a day, every single day• Be Human• Use Candid photos• Good Content – share the message• Call To Action• “Like” other Pages – Build your Team

Something like... (from ShortStack.com)

• Before:– Great article with some good tips on facebook fan-

gating: click here to read (link)• After:– Looking for ways to increase your Facebook Page’s

Likes? Fan-Gating apps work. Read here for some great fan-gating tips! (link)

Resources

• AllFacebook• AllTop• Inside Facebook• Mashable• SmartBrief onSocial Media• Social Media Examiner• Social Media Today• ShortStack Lab

Copyright 2011 TEP Producers & APT

www.TEPProducers.net14201 NE 20th Avenue, B-2102Vancouver, WA 98686(360-921-9360www.facebook.com/tepproducerswww.linkedIn.com/in/terryecclespettetwww.youtube.com/tepproducerswww.twitter.com @tepproducerswww.ImagineHomesToday.com

Questions?