fearless engagement the next level of facebook marketing
DESCRIPTION
If you aren't using Facebook in your Real Estate business model - why not? Fear? Privacy? Not sure how? This course explores the benefits and how best to use Facebook marketing with Real Estate.TRANSCRIPT
Fearless Engagement
The Next Generation of
Facebook® Marketing
Fearlessly build Relationships on FB
• IRL Business Practices – Integrated to FB• Connect with Past Clients• Communication Architecture• Build your Brand by Using Content• Plan & Schedule• Find Your Voice – Fearless Engagement
Course Objectives
Networking or “Not” Working
YouTube
Video Marketing
FB
Sharing Your World
T
Real-Time Commenting
B Want to be Writer
ln
Business Wiz
Connection? or Confusion?
IRL (In Real Life) Connection• Assignment– Turn to Five people you don’t know and get their
business cards• Your first Get Connected Circle of Friends– Send them an email, subscribe to their facebook
page, like their Business Page, Create a List• Homework: 5 Cards from each session to
create a like minded circle of Professionals– Date to Implement? TODAY – make the connect
Why Make the Connection?
Paradigm Shift has happened• Conversational Selling• Connections gone Viral• Networking Opportunities• Keeping In Touch• TOMA• FREE• Family, Friends, Social Circle
FacebookFanPagesA Place for you Fans to gather, comment, rank & review
Community & Social tools
Frictionless Third Party Apps
Ask questions & find Answers
Listening PortalSolve problems, Answer Inquires,Provide Solutions
Groups & ListsThe power of
social circles to post comments
and create community &
culture
EventsVirtual & IRL Attendees who care
The Power of Liking
Facebook® Center of the SocNet Universe
“Like” becomes Social Capital
So Why Aren’t You Engaging?
• Fear• Lack of Understanding• Privacy• Lack of Self Confidence• Commitment• Time Suck
But what if....• You had the tools and skill?• What if you understood the “connect”?• You understood how to integrate with your
business model?• You had a Plan?• You had a schedule?
...and this time you do it!
Create A Goal from your Why
• New Contacts• In Touch with Old Contacts• More Facebook Fans• Improve your SEO
Golden Opportunity
• 80’s – 90’s you had to have an 800 number– Or you weren’t modern – Now it’s Facebook
• If you weren’t in the Yellowpages– You were a valid business– Now it’s a Webpage
• Average Fanbase 190 X Your Friends =– A Following (we used to call this a sphere)
You Already Know People
•Build From Your Database
Engagement is Easy if.....
•2 Way conversation•Helpful Information
What’s Best For You?
Darin Pesinger – Productivity Junkies“If you can’t generate business from your profile on Facebook®, where supposedly people like, know and trust you, good luck with a business page filled with strangers.”
Terry Eccles-Pettet – TEP Producers“...unless your business page is filled with Clients”
The Great Debate: Personal or
BusinessDivided Philosophy – Ask Yourself:• Terms of Service?• Consistency?• How Do You Work?• Where else are you Networking?• What else do you do??Must Have a Personal Profile before you can
have a Business Page
Timeline – Valuable Real Estate
Timeline - Business
Content that creates Like Capital
Who Do You Know? AKA Sphere
• Lists– Friends, Buyers, Sellers, Cousins, Neighbors, etc...
• Groups– Neighbors, HomeOwners, College Alum, etc....
• Subscribe– Businesses, Brands, Leaders, etc....
• Interests– Ballet, Cars, Books, Show Tunes, Golf, Technology
Don’t Yell – Just Whisper One at Time
Inman Next Webinar – Chris Smith
Your Business Card....
• Name• Cell• Website• Facebook• Tagline• Niches• Referrals Wanted• Specialties
Business Card turned Billboard
• Cover Photos – Rules– Dimensions 851px x 315px – Insert Photo 125px x 125px
• Tab Inserts– AppsBistro– TABsites– Shortstack
Customize Your Pages
• Custom Tabs• Fan Gating• MileStones• Pin to Top• Star• Refresh, Refresh, Refresh
Videos, Photos, Questions, Links
• In this order... Infinity Ranking• Instagram, Pinterest, Flickr, Picasa, Smugmug• YouTube• PicMonkey – A or B Questions• BrightNest, Truila, Realtor.org
InterACTion = Conversation• Where do you Volunteer?• What do you do when you aren’t selling
homes?• What clubs do you belong to?• What organizations do you participate in?• Play a Sport?
Engagement Starts With You
• Start with Subscribing to other Realtors• Join and Start Groups• Use Lists to focus comments and posts• Take your Online Conversations offline as
often as possible• It’s not just about Real Estate
Share Your Special Interest
“Vancouver” Home Owners
Manage Your TimeThank You Katie Lance!!Local Real Estate National Real Estate Local & Community Personal Events
Favorite Listing Compare home prices
School Calendar Local Sports Team
Story of a past Client
Economy News Downtown Holiday event
Favorite coffee house
Neighborhood #1 Local vs National Best Place to get a burger
Favorite Pizza joint
www.HootSuite.com, www.UberSocial.com, www.TweetDeck.com
Now for the Fearless part.....• Stop Writing and grab your phone– 30 photos could be 30 days worth of posting
• What do you think? What are your thoughts?• Click Like if you agree• Leave a comment Below• This is a must read/watch....• Any Suggestions for this Kitchen?• Great Tip• We agree (We disagree) what about you?• When was the last time
Don’t• Don’t forget to like our page• Don’t TGIF• Don’t over share• Don’t just recycle• Don’t post bad photos• Don’t ignore the comments• Don’t tell me what you ate – maybe show me
Remember...
• Don’t Over Share• Vary Your Posts• Timing is everything• Once a day, every single day• Be Human• Use Candid photos• Good Content – share the message• Call To Action• “Like” other Pages – Build your Team
Something like... (from ShortStack.com)
• Before:– Great article with some good tips on facebook fan-
gating: click here to read (link)• After:– Looking for ways to increase your Facebook Page’s
Likes? Fan-Gating apps work. Read here for some great fan-gating tips! (link)
Resources
• AllFacebook• AllTop• Inside Facebook• Mashable• SmartBrief onSocial Media• Social Media Examiner• Social Media Today• ShortStack Lab
Copyright 2011 TEP Producers & APT
www.TEPProducers.net14201 NE 20th Avenue, B-2102Vancouver, WA 98686(360-921-9360www.facebook.com/tepproducerswww.linkedIn.com/in/terryecclespettetwww.youtube.com/tepproducerswww.twitter.com @tepproducerswww.ImagineHomesToday.com
Questions?