fast forward setsquared ip network

SETsquaredFast Forward

David Bream

SETsquared

• Who we are. What we do. What we’ve achieved.

• What we propose to do next.

Business AccelerationAssist high-growth potential companies:

– business planning• product/service definition and development• competition, differentiation and value proposition• market focus and routes to market• identifying and securing necessary resources

– management team development• identify skills• identify people• team function effectively

– funding• roadmap• securing appropriate finance

SETsquared Outputs

• Another recent success for SETsquared in Southampton

• PrimerDesign were the first company in the world to develop a rapid detection test for SwineFlu

• Featured on Sky News main evening broadcast

• Now exporting to 106 countries!

http://www.youtube.com/watch?v=a7UNEgmPmW0&feature=related

SETsquared – Success Stories • Symetrica – nuclear security

– Joined in Oct 2003– SETsquared mentor, Heddwyn Davies, becomes CEO,

Mar 2004– Funding round of £99k in Oct 2004, and £800k in Sept

2005– $222M framework contact from Dept of Homeland

Security,Nov 2006– New offices in Maynard, Mass. and Southampton

SETsquared Outputs• Karus Therapeutics - raised investment

this year – 1st tranche of which is $7M

• Ilika secondary placement on AIM £5M

• RedLux moved to new office and factory unit in Chandler’s Ford

• REAP systems new office and production unit at Northam

REAP Systems

• Americas cup yacht

• Autonomous underwater vehicles

• High performance luxury

lake boats

What next

• Universities wish to have much more interaction with established SMES– Student recruitment, internships– Access to University facilities– Tech transfer– Source of innovation

• Established SMEs are widely seen as the best prospects for growth

Innovation

• At the root of Growth is Innovation• Universities role in innovation• Joint bid by Southampton, Bournemouth and

Portsmouth Universities to the Intellectual Property Office (IPO)

• Promote innovation in three sectors– Digital media (Bournemouth)– Advanced manufacturing (Portsmouth)– Marine (Southampton)

Fast Forward project

• Promote Innovation– Understanding Intellectual Property (IP)– Identify sources of innovation

• Supply chain• Universities• Internal

– Facilitate on-going innovation network• Delivered with partners: SMMI, Marine South East,

BMF, and Transport KTN

Next steps

• Those in the marine sector that would like to get involved:– Please contact us

Advanced Manufacturing

Advanced Manufacturing

Launch event at Fareham (Solent Hotel).

Monday 12th November

Sarah Duckering

David BreamSETsquared

University of Southampton

Tel: +44 (0)7545 423694

Email: david.bream@soton.ac.uk

www.setsquared.co.uk

Diffusion of innovation

Everett Rogers 1962

Getting into the mainstream

To the mass market

Early sales

The Value Proposition

• Will a rational customer gain benefit or utility or economic payback by purchasing your product or service?

• Is the value proposition compelling?– will it cause them to take action

• Is there imperative to do something now?– will they take action now or soon