farmer's dairy mrp- ist presentation2010
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8/8/2019 FARMER'S DAIRY MRP- Ist Presentation2010
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M. Bilal MalikYasir Ali Bhatti
Touseef Afzal
Beenish Tufail
Farah Sharif
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PROJECT PROFILENAME OF ORGANIZATION
Farmers Dairy
NAME OF OWNER & CLIENT:Mr. Umer Akraam Sheikh
NAME OF REPRESENTATIVE OF CLIENT:
Dr. Adnan Afzal (Dairy Section, SME
DA)
NAME OF SUPERVISOR:Dr. Tariq Mehmood (Visiting FacultyMember (FLSBM)
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DAIRY FARMING IN PAKISTANDairy farming is the first business by man on earth
Keeping animals for Business Purpose
(CommercialDairy Farms)
The livestock sector contributed 50% of the
agriculture value added and 11% to National GDP in
2006-07
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The Velocity Of Growing Business Depends Upon The
Demand Of The Business Product.
0
1000
2000
3000
4000
1980 1990 2000 2015
Year
1000
ton
M eat to tal
Beef
M utton
Poultry
M ilk (/10)
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RELATION OF DAIRY PRODUCTWITH HUMAN FOOD
Grass to Glass(bioconversion concept)
Human basic need is food. Milk & Meat are basicportions of human food
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MODERN DAIRY
BUSINESS CONCEPTThe focal point is to run the dairy farm as a business,
keeping the maximum productive animals & to get theirmaximum production at economy of scale
Government, semi- govt. and many private organizationsare working to develop the dairy farming
NESTLE ENGRO FOOD PDDC
LDDB SWEAT WATER
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MODERN DAIRY BUSINESS
CONCEPTExotic breed animals are being imported in Pakistan
since 2004
Exotic breed animas productivity is 40-45 liter/day.
On the contrary, local breed produces 20-25 liter/day
Now CORPORATE FARMING concept is coming:It means the dairy farming at large scale(1000 animals)
JK DAIRES, SAR SABAZ, AL-SAPHIRE GROUP etc.
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ISSUES FOR MODERN DAIRYFARMING IN PAKISTAN
There is always two sides of the picture
Not always profit and not always lose
Barriers for imported animals:
Environment issues
Temperature issue Feeding problem
Health care issues
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CRITICAL COMPONENTS IN
PRODUCTION
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OUR PROJECT OF FARMERS
DAIRY
Fully environmentally controlled Dairy Farm for 50
animalsFirst time introduced in Pakistan
This idea has been extracted from PoultryControlledFarms
Constructed with the ideas & skills of SMEDAMr. Umer Akraam Sheikh is the owner of this farm. He
is our client
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VISION & MISSIONVISION
To become leader of milk production in Pakistan
MISSION STATEMENTWith an automated Australian cows controlled farm, we
ensure the quality & freshness of milk at customers doorstep. We advocate the philosophy of healthy customer forprogressive society & we are in the business to contributeour optional effort to solidify our philosophy. By thesmooth processing & better product delivery we alsomaximize the monetary & non- monetary profitability ofstake holder through our product
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MANDATE OF THE PROJECTMarketing Section:
General marketing procedure for sale of cow milk in LHR, describe allthe channels (all possible ways to sale cow milk)
Develop a special strategy for sale of milk of this farm, (DHA, withprice structure, costing on the development of the supply chain)
Economic Analysis Section:
Economic analysis (on described costing structure) of this farm
Economic analysis (on described costing structure) of Sarsabz Farm
Comparison of both farm analysis conclusion
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DELIVERABLE OF THE PROJECT
The deliverables of the project are listed below:
Efficient & effective marketing channel for the sale ofcow milk in LHR
Marketing strategy for sale of milk of this farm in
DHA(Phase I, II, III & IV)
Economic analysis of the farm (in comparison with anopen dairy farm) NESTLE Sarsabz
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PLANNING
Our plan is to deliver the project in two portions:
Marketing Portion
Economic Analysis Portion
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PLANNING
FOR ECOMIC ANALYSIS PORTION:
Our plan is to go through some data & research paperson Costing Structure, then construct a costingstructure for this Farm.
On the basis of this costing structure well collect dataof Farmers Dairy & Nestle Sarsabz Farm.
After collection of data well do comparison of bothfarms
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PLANNING
FOR MARKETING PORTION:
Firstly we studied & collected information aboutalready existing supply chains in the target market
Analyzed the major supply chain in the target area
At present, we are working on making the strategy for
supply & sale of cow milk of this farm in the target area
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THANKS
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