fairmas trendbarometer - know more – make better decisions
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Fairmas Experts in market analysis for the hospitality industry
Know more – make better decisions: Fairmas Trendbarometer
One must not chase after happiness, one must approach it.
- Aristoteles
Fairmas GmbH, Berlin 2014 2
Fairmas GmbH, Berlin 2014 3
Currently, traceable and continuous anticipating the evolution for the next
four months, compared to last year.
Selected hotels regularly provide current data and planning data of their
monthly occupancy and revenue expectations.
Fairmas Trendbarometer Knowing today what happens tomorrow
Fairmas GmbH, Berlin 2014 4
Fairmas Trendbarometer Advantages & Benefits System-supported look into the future based on current data
The trend analysis is expanded with own statement (planning data)
and visualized accordingly.
Fairmas GmbH, Berlin 2014 5
Monthly determination of own position for three months in advance
Compared to the previous year's data and compared to the previous forecast
Comparison of anonymous results of all participants in a region
Fairmas Trendbarometer Reliable information
Fairmas GmbH, Berlin 2014 6
Own assessment compared with the participating hotels of the destination
Data are processed and accumulated statistically and graphically
Each participating hotel receives an individual report by email
Fairmas Trendbarometer Functions
Fairmas GmbH, Berlin 2014 7
Fairmas Trendbarometer The system
Fairmas GmbH, Berlin 2014 8
Entering the figures in no time
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Plausibility control for quality assurance
Fairmas GmbH, Berlin 2014 10
The Trendbarometer
Fairmas GmbH, Berlin 2014 11
Legal security Don‘t worry Acceptance declaration from the Federal Cartel Office
Accumulated and anonymized data
Regulated criteria for competitor sets
At a glance A few words about Fairmas
Fairmas GmbH, Berlin 2014 13
Software for hotels with focus on: Daily hotel benchmarking
Planning processes (budgeting / forecasting)
Controlling and Management Reporting
System interfaces
Fairmas GmbH, Berlin 2014 14
Track record of past 10 years:
1,100 hotels and 3,500 users work with our daily benchmarking system
Fairmas GmbH, Berlin 2014 15
Ausgewählte Referenzen
Thank you for your attention Fairmas Gesellschaft für Marktanalysen mbH
Sachsendamm 6
10829 Berlin, Germany
T +49 30 322 340 5 20
F +49 30 322 940 5 21
E office@fairmas.com
I www.fairmas.com
Fairmas GmbH, Berlin 2014 16
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