facebook timelines-for-pages
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By David Martin | davelikesthis.com/8evolution
Tuesday, March 20, 2012
FACEBOOK IN 2012
Tuesday, March 20, 2012
FACEBOOK IN 2012
850 million monthly active users
Tuesday, March 20, 2012
FACEBOOK IN 2012
850 million monthly active users483 million daily active users
Tuesday, March 20, 2012
FACEBOOK IN 2012
850 million monthly active users483 million daily active users425 million monthly active users who’ve used Facebook mobile products
Tuesday, March 20, 2012
FACEBOOK IN 2012
850 million monthly active users483 million daily active users425 million monthly active users who’ve used Facebook mobile productsAvailable in more than 70 languages
Tuesday, March 20, 2012
FACEBOOK IN 2012
850 million monthly active users483 million daily active users425 million monthly active users who’ve used Facebook mobile productsAvailable in more than 70 languagesAccounts for more than 95% of social networking time on the web
Tuesday, March 20, 2012
THE NEW TIMELINES LAYOUT
Tuesday, March 20, 2012
Introduced to Pages on Feb. 29th
THE NEW TIMELINES LAYOUT
Tuesday, March 20, 2012
Introduced to Pages on Feb. 29th
Grace period until March 31st
THE NEW TIMELINES LAYOUT
Tuesday, March 20, 2012
Introduced to Pages on Feb. 29th
Grace period until March 31st All pages switch to the new Timeline layout on March 31st.
THE NEW TIMELINES LAYOUT
Tuesday, March 20, 2012
Introduced to Pages on Feb. 29th
Grace period until March 31st All pages switch to the new Timeline layout on March 31st.
Many new changes such as no default landing page, bigger custom page width, large cover image plus many more
THE NEW TIMELINES LAYOUT
Tuesday, March 20, 2012
What's New with Timelines?
Tuesday, March 20, 2012
What's New with Timelines?
Cover ImageProfile PictureAbout SectionApp Display Highlight FeedTimeline NavigationActivity Feed
Tuesday, March 20, 2012
What's New with Timelines?
Friend FeedPin PostsMilestonesStarred StoriesPrivate MessageAdmin PanelActivity Log
Cover ImageProfile PictureAbout SectionApp Display Highlight FeedTimeline NavigationActivity Feed
Tuesday, March 20, 2012
1. Cover Image2. Profile Picture3. Timeline4. About Section5. Apps6. Highlights7. Composer8. Pinned Post9. Friend Activity
Tuesday, March 20, 2012
COVER IMAGE
Tuesday, March 20, 2012
COVER IMAGE RESTRICTIONS
Tuesday, March 20, 2012
851 x 315 pixels (min. 399 pixels wide)
COVER IMAGE RESTRICTIONS
Tuesday, March 20, 2012
851 x 315 pixels (min. 399 pixels wide)Make it stand out; represent your brand well
COVER IMAGE RESTRICTIONS
Tuesday, March 20, 2012
851 x 315 pixels (min. 399 pixels wide)Make it stand out; represent your brand well
NO – Price or purchase info
COVER IMAGE RESTRICTIONS
Tuesday, March 20, 2012
851 x 315 pixels (min. 399 pixels wide)Make it stand out; represent your brand well
NO – Price or purchase infoNO – Contact info such as website, ph. no., address
COVER IMAGE RESTRICTIONS
Tuesday, March 20, 2012
851 x 315 pixels (min. 399 pixels wide)Make it stand out; represent your brand well
NO – Price or purchase infoNO – Contact info such as website, ph. no., addressNO – Like or Share references
COVER IMAGE RESTRICTIONS
Tuesday, March 20, 2012
851 x 315 pixels (min. 399 pixels wide)Make it stand out; represent your brand well
NO – Price or purchase infoNO – Contact info such as website, ph. no., addressNO – Like or Share referencesNO – Calls to Action i.e Click Like, Sign up Now
COVER IMAGE RESTRICTIONS
Tuesday, March 20, 2012
GREAT COVER IMAGE EXAMPLES
Tuesday, March 20, 2012
GREAT COVER IMAGE EXAMPLES
Tuesday, March 20, 2012
PROFILE PICTURE
Tuesday, March 20, 2012
180 x 180 pixels – gets resized to 32 x 32 pixels
PROFILE PICTURE
Tuesday, March 20, 2012
180 x 180 pixels – gets resized to 32 x 32 pixelsFollows you around Facebook and the Web
PROFILE PICTURE
Tuesday, March 20, 2012
180 x 180 pixels – gets resized to 32 x 32 pixelsFollows you around Facebook and the WebShould be your logo, brand, product or spokesperson
PROFILE PICTURE
Tuesday, March 20, 2012
180 x 180 pixels – gets resized to 32 x 32 pixelsFollows you around Facebook and the WebShould be your logo, brand, product or spokespersonIf your brand is you, use a headshot
PROFILE PICTURE
Tuesday, March 20, 2012
180 x 180 pixels – gets resized to 32 x 32 pixelsFollows you around Facebook and the WebShould be your logo, brand, product or spokespersonIf your brand is you, use a headshotCan be creatively combined with your Cover Image
PROFILE PICTURE
Tuesday, March 20, 2012
COMBINING PROFILE PICTURE & COVER IMAGE
Tuesday, March 20, 2012
ABOUT SECTION
Tuesday, March 20, 2012
155 characters long
ABOUT SECTION
Tuesday, March 20, 2012
155 characters longGood to include URL (start with http:// to make it clickable)
ABOUT SECTION
Tuesday, March 20, 2012
155 characters longGood to include URL (start with http:// to make it clickable)If URL is too long, use shortening service (bit.ly)
ABOUT SECTION
Tuesday, March 20, 2012
155 characters longGood to include URL (start with http:// to make it clickable)If URL is too long, use shortening service (bit.ly)Should describe your company and what you do
ABOUT SECTION
Tuesday, March 20, 2012
155 characters longGood to include URL (start with http:// to make it clickable)If URL is too long, use shortening service (bit.ly)Should describe your company and what you doEntire box is automatically linked to your Info page
ABOUT SECTION
Tuesday, March 20, 2012
APP DISPLAY
Tuesday, March 20, 2012
Only 4 displayed –users must click the drop down / more arrow
APP DISPLAY
Tuesday, March 20, 2012
Only 4 displayed –users must click the drop down / more arrow1st one – photos, can’t be changed; others can – make good use of this prime real estate
APP DISPLAY
Tuesday, March 20, 2012
Only 4 displayed –users must click the drop down / more arrow1st one – photos, can’t be changed; others can – make good use of this prime real estateThumbnail is customizable – 111 x 74 pixels
APP DISPLAY
Tuesday, March 20, 2012
Only 4 displayed –users must click the drop down / more arrow1st one – photos, can’t be changed; others can – make good use of this prime real estateThumbnail is customizable – 111 x 74 pixelsChoose thumbnails that encourage the user to click
APP DISPLAY
Tuesday, March 20, 2012
HIGHLIGHT FEED
Tuesday, March 20, 2012
Allows users ability to choose how they interact with your page
HIGHLIGHT FEED
Tuesday, March 20, 2012
Allows users ability to choose how they interact with your pageHighlights – what FB deems most important
HIGHLIGHT FEED
Tuesday, March 20, 2012
Allows users ability to choose how they interact with your pageHighlights – what FB deems most importantPosts by Page – only admins’ posts shown
HIGHLIGHT FEED
Tuesday, March 20, 2012
Allows users ability to choose how they interact with your pageHighlights – what FB deems most importantPosts by Page – only admins’ posts shownPosts by Others – everyone except admins’ posts. Allows users to see what others are saying about your brand
HIGHLIGHT FEED
Tuesday, March 20, 2012
TIMELINE NAVIGATION
Tuesday, March 20, 2012
Allows users to easily navigate your page by date
TIMELINE NAVIGATION
Tuesday, March 20, 2012
Allows users to easily navigate your page by dateSince users can now dig deeper into your page’shistory, make sure you prune your page
TIMELINE NAVIGATION
Tuesday, March 20, 2012
Allows users to easily navigate your page by dateSince users can now dig deeper into your page’shistory, make sure you prune your pageGo through each date in your page’s past and ask,“Does this represent my company the way I want it to?”
TIMELINE NAVIGATION
Tuesday, March 20, 2012
TIMELINE NAVIGATION CONT’D
Tuesday, March 20, 2012
Statistics box appears at the end of each month
TIMELINE NAVIGATION CONT’D
Tuesday, March 20, 2012
Statistics box appears at the end of each monthShows what / who the page has liked, how many likes the page hasand how many people are “talkingabout this” i.e. engaging with your page
TIMELINE NAVIGATION CONT’D
Tuesday, March 20, 2012
ACTIVITY FEED
Tuesday, March 20, 2012
ACTIVITY FEED
Activity Feed is the new Wall
Tuesday, March 20, 2012
ACTIVITY FEED
Activity Feed is the new WallFacebook’s Edgerank algorithm decides which stories are to be displayed and which are to be hidden.
Tuesday, March 20, 2012
ACTIVITY FEED
Activity Feed is the new WallFacebook’s Edgerank algorithm decides which stories are to be displayed and which are to be hidden.Admins can change / edit any post with the little pencil icon at the top right of all posts.
Tuesday, March 20, 2012
ACTIVITY FEED
Activity Feed is the new WallFacebook’s Edgerank algorithm decides which stories are to be displayed and which are to be hidden.Admins can change / edit any post with the little pencil icon at the top right of all posts.Admins can also disable posting for specific fans in case someone starts spamming your page
Tuesday, March 20, 2012
PIN POSTS
Tuesday, March 20, 2012
Pinning posts keeps it at the top of your activity feed for 7 days
PIN POSTS
Tuesday, March 20, 2012
Pinning posts keeps it at the top of your activity feed for 7 daysUse it for important updates, contests, announcements etc
PIN POSTS
Tuesday, March 20, 2012
Pinning posts keeps it at the top of your activity feed for 7 daysUse it for important updates, contests, announcements etcAdd links and additional info in the description
PIN POSTS
Tuesday, March 20, 2012
Pinning posts keeps it at the top of your activity feed for 7 daysUse it for important updates, contests, announcements etcAdd links and additional info in the descriptionPin posts by clicking pencil icon at the top right of the post
PIN POSTS
Tuesday, March 20, 2012
FRIEND FEED
Tuesday, March 20, 2012
Focuses on highlighting the users’ friends’ interaction with the page.
FRIEND FEED
Tuesday, March 20, 2012
Focuses on highlighting the users’ friends’ interaction with the page.Shows interaction from your fans’ friends
FRIEND FEED
Tuesday, March 20, 2012
Focuses on highlighting the users’ friends’ interaction with the page.Shows interaction from your fans’ friendsIncreases social proof
FRIEND FEED
Tuesday, March 20, 2012
Focuses on highlighting the users’ friends’ interaction with the page.Shows interaction from your fans’ friendsIncreases social proofFeature can be turned offin admin panel
FRIEND FEED
Tuesday, March 20, 2012
MILESTONES
Tuesday, March 20, 2012
Used to highlight important dates & events
MILESTONES
Tuesday, March 20, 2012
Used to highlight important dates & events Admins set the date of milestones which enter the timeline at that date
MILESTONES
Tuesday, March 20, 2012
Used to highlight important dates & events Admins set the date of milestones which enter the timeline at that dateMilestones hold more weight in FB’s algorithm so they will appear in more fans’ newsfeeds
MILESTONES
Tuesday, March 20, 2012
Used to highlight important dates & events Admins set the date of milestones which enter the timeline at that dateMilestones hold more weight in FB’s algorithm so they will appear in more fans’ newsfeedsUse for new store opening, new product launch, when you company was founded etc
MILESTONES
Tuesday, March 20, 2012
STARRED STORIES
Tuesday, March 20, 2012
Similar to Milestones but not as big of an event
STARRED STORIES
Tuesday, March 20, 2012
Similar to Milestones but not as big of an eventAny post can be starred so that it stands out
STARRED STORIES
Tuesday, March 20, 2012
Similar to Milestones but not as big of an eventAny post can be starred so that it stands outStretch to fill up entire page (both sides)
STARRED STORIES
Tuesday, March 20, 2012
Similar to Milestones but not as big of an eventAny post can be starred so that it stands outStretch to fill up entire page (both sides)Dates can be changed so they appear where you want them to in your page’s timeline
STARRED STORIES
Tuesday, March 20, 2012
PRIVATE MESSAGE
Tuesday, March 20, 2012
Fans and non-‐fans can send messages to pages
PRIVATE MESSAGE
Tuesday, March 20, 2012
Fans and non-‐fans can send messages to pagesThis feature can be turned on or off
PRIVATE MESSAGE
Tuesday, March 20, 2012
Fans and non-‐fans can send messages to pagesThis feature can be turned on or offPages can only respond – not initiate a conversation
PRIVATE MESSAGE
Tuesday, March 20, 2012
Fans and non-‐fans can send messages to pagesThis feature can be turned on or offPages can only respond – not initiate a conversationPages can only send 2 messages back for every 1 received
PRIVATE MESSAGE
Tuesday, March 20, 2012
Fans and non-‐fans can send messages to pagesThis feature can be turned on or offPages can only respond – not initiate a conversationPages can only send 2 messages back for every 1 receivedNot to be used to sell – use it to build trust and relationships with your fans
PRIVATE MESSAGE
Tuesday, March 20, 2012
ADMIN PANEL
Tuesday, March 20, 2012
Appears at the top of your page
ADMIN PANEL
Tuesday, March 20, 2012
Appears at the top of your pageCan be hidden from view
ADMIN PANEL
Tuesday, March 20, 2012
Appears at the top of your pageCan be hidden from view Allows for quick access to stats such as notifications, likes, messages and Insights
ADMIN PANEL
Tuesday, March 20, 2012
Appears at the top of your pageCan be hidden from view Allows for quick access to stats such as notifications, likes, messages and InsightsAlso where you edit yourpage info and settings
ADMIN PANEL
Tuesday, March 20, 2012
ACTIVITY LOG
Tuesday, March 20, 2012
Allows admins to see page activity broken down by category
ACTIVITY LOG
Tuesday, March 20, 2012
Allows admins to see page activity broken down by categoryProvides admins with easy access to all parts of their page
ACTIVITY LOG
Tuesday, March 20, 2012
WRAP UP
Tuesday, March 20, 2012
Timelines become mandatory as of March 31st 2012.
WRAP UP
Tuesday, March 20, 2012
Timelines become mandatory as of March 31st 2012. Default landing pages / welcome tabs do NOT exist inside the new timelines layout
WRAP UP
Tuesday, March 20, 2012
Timelines become mandatory as of March 31st 2012. Default landing pages / welcome tabs do NOT exist inside the new timelines layoutAll apps will function as normal
WRAP UP
Tuesday, March 20, 2012
Timelines become mandatory as of March 31st 2012. Default landing pages / welcome tabs do NOT exist inside the new timelines layoutAll apps will function as normalCustom page sizes have increased to 810 pixels wide
WRAP UP
Tuesday, March 20, 2012
Timelines become mandatory as of March 31st 2012. Default landing pages / welcome tabs do NOT exist inside the new timelines layoutAll apps will function as normalCustom page sizes have increased to 810 pixels wideEmbrace the changes or become obsolete!
WRAP UP
Tuesday, March 20, 2012
LEARN MORE ABOUT USING FACEBOOK TO BUILD YOUR LIST
Tuesday, March 20, 2012
Visit:http://www.davelikesthis.com/jevolution
LEARN MORE ABOUT USING FACEBOOK TO BUILD YOUR LIST
Tuesday, March 20, 2012
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