facebook timelines-for-pages

By David Martin | davelikesthis.com/8evolution

Tuesday, March 20, 2012

http://davelikesthis.com/fbevolution

http://davelikesthis.com/fbevolution

FACEBOOK IN 2012


FACEBOOK IN 2012

850 million monthly active users


FACEBOOK IN 2012

850 million monthly active users483 million daily active users


FACEBOOK IN 2012

850 million monthly active users483 million daily active users425 million monthly active users who’ve used Facebook mobile products


FACEBOOK IN 2012

850 million monthly active users483 million daily active users425 million monthly active users who’ve used Facebook mobile productsAvailable in more than 70 languages


FACEBOOK IN 2012

850 million monthly active users483 million daily active users425 million monthly active users who’ve used Facebook mobile productsAvailable in more than 70 languagesAccounts for more than 95% of social networking time on the web


THE NEW TIMELINES LAYOUT


Introduced to Pages on Feb. 29th




Grace period until March 31st




Grace period until March 31st All pages switch to the new Timeline layout on March 31st.




Grace period until March 31st All pages switch to the new Timeline layout on March 31st.

Many new changes such as no default landing page, bigger custom page width, large cover image plus many more



What's New with Timelines?



Cover ImageProfile PictureAbout SectionApp Display Highlight FeedTimeline NavigationActivity Feed



Friend FeedPin PostsMilestonesStarred StoriesPrivate MessageAdmin PanelActivity Log

Cover ImageProfile PictureAbout SectionApp Display Highlight FeedTimeline NavigationActivity Feed


1. Cover Image2. Profile Picture3. Timeline4. About Section5. Apps6. Highlights7. Composer8. Pinned Post9. Friend Activity


COVER IMAGE


COVER IMAGE RESTRICTIONS


851 x 315 pixels (min. 399 pixels wide)



851 x 315 pixels (min. 399 pixels wide)Make it stand out; represent your brand well




NO – Price or purchase info




NO – Price or purchase infoNO – Contact info such as website, ph. no., address




NO – Price or purchase infoNO – Contact info such as website, ph. no., addressNO – Like or Share references




NO – Price or purchase infoNO – Contact info such as website, ph. no., addressNO – Like or Share referencesNO – Calls to Action i.e Click Like, Sign up Now



GREAT COVER IMAGE EXAMPLES


PROFILE PICTURE


180 x 180 pixels – gets resized to 32 x 32 pixels

PROFILE PICTURE


180 x 180 pixels – gets resized to 32 x 32 pixelsFollows you around Facebook and the Web

PROFILE PICTURE


180 x 180 pixels – gets resized to 32 x 32 pixelsFollows you around Facebook and the WebShould be your logo, brand, product or spokesperson

PROFILE PICTURE


180 x 180 pixels – gets resized to 32 x 32 pixelsFollows you around Facebook and the WebShould be your logo, brand, product or spokespersonIf your brand is you, use a headshot

PROFILE PICTURE


180 x 180 pixels – gets resized to 32 x 32 pixelsFollows you around Facebook and the WebShould be your logo, brand, product or spokespersonIf your brand is you, use a headshotCan be creatively combined with your Cover Image

PROFILE PICTURE


COMBINING PROFILE PICTURE & COVER IMAGE


ABOUT SECTION


155 characters long

ABOUT SECTION


155 characters longGood to include URL (start with http:// to make it clickable)

ABOUT SECTION


155 characters longGood to include URL (start with http:// to make it clickable)If URL is too long, use shortening service (bit.ly)

ABOUT SECTION


155 characters longGood to include URL (start with http:// to make it clickable)If URL is too long, use shortening service (bit.ly)Should describe your company and what you do

ABOUT SECTION


155 characters longGood to include URL (start with http:// to make it clickable)If URL is too long, use shortening service (bit.ly)Should describe your company and what you doEntire box is automatically linked to your Info page

ABOUT SECTION


APP DISPLAY


Only 4 displayed –users must click the drop down / more arrow

APP DISPLAY


Only 4 displayed –users must click the drop down / more arrow1st one – photos, can’t be changed; others can – make good use of this prime real estate

APP DISPLAY


Only 4 displayed –users must click the drop down / more arrow1st one – photos, can’t be changed; others can – make good use of this prime real estateThumbnail is customizable – 111 x 74 pixels

APP DISPLAY


Only 4 displayed –users must click the drop down / more arrow1st one – photos, can’t be changed; others can – make good use of this prime real estateThumbnail is customizable – 111 x 74 pixelsChoose thumbnails that encourage the user to click

APP DISPLAY


HIGHLIGHT FEED


Allows users ability to choose how they interact with your page

HIGHLIGHT FEED


Allows users ability to choose how they interact with your pageHighlights – what FB deems most important

HIGHLIGHT FEED


Allows users ability to choose how they interact with your pageHighlights – what FB deems most importantPosts by Page – only admins’ posts shown

HIGHLIGHT FEED


Allows users ability to choose how they interact with your pageHighlights – what FB deems most importantPosts by Page – only admins’ posts shownPosts by Others – everyone except admins’ posts. Allows users to see what others are saying about your brand

HIGHLIGHT FEED


TIMELINE NAVIGATION


Allows users to easily navigate your page by date

TIMELINE NAVIGATION


Allows users to easily navigate your page by dateSince users can now dig deeper into your page’shistory, make sure you prune your page

TIMELINE NAVIGATION


Allows users to easily navigate your page by dateSince users can now dig deeper into your page’shistory, make sure you prune your pageGo through each date in your page’s past and ask,“Does this represent my company the way I want it to?”

TIMELINE NAVIGATION


TIMELINE NAVIGATION CONT’D


Statistics box appears at the end of each month



Statistics box appears at the end of each monthShows what / who the page has liked, how many likes the page hasand how many people are “talkingabout this” i.e. engaging with your page



ACTIVITY FEED


ACTIVITY FEED

Activity Feed is the new Wall


ACTIVITY FEED

Activity Feed is the new WallFacebook’s Edgerank algorithm decides which stories are to be displayed and which are to be hidden.


ACTIVITY FEED

Activity Feed is the new WallFacebook’s Edgerank algorithm decides which stories are to be displayed and which are to be hidden.Admins can change / edit any post with the little pencil icon at the top right of all posts.


ACTIVITY FEED

Activity Feed is the new WallFacebook’s Edgerank algorithm decides which stories are to be displayed and which are to be hidden.Admins can change / edit any post with the little pencil icon at the top right of all posts.Admins can also disable posting for specific fans in case someone starts spamming your page


PIN POSTS


Pinning posts keeps it at the top of your activity feed for 7 days

PIN POSTS


Pinning posts keeps it at the top of your activity feed for 7 daysUse it for important updates, contests, announcements etc

PIN POSTS


Pinning posts keeps it at the top of your activity feed for 7 daysUse it for important updates, contests, announcements etcAdd links and additional info in the description

PIN POSTS


Pinning posts keeps it at the top of your activity feed for 7 daysUse it for important updates, contests, announcements etcAdd links and additional info in the descriptionPin posts by clicking pencil icon at the top right of the post

PIN POSTS


FRIEND FEED


Focuses on highlighting the users’ friends’ interaction with the page.

FRIEND FEED


Focuses on highlighting the users’ friends’ interaction with the page.Shows interaction from your fans’ friends

FRIEND FEED


Focuses on highlighting the users’ friends’ interaction with the page.Shows interaction from your fans’ friendsIncreases social proof

FRIEND FEED


Focuses on highlighting the users’ friends’ interaction with the page.Shows interaction from your fans’ friendsIncreases social proofFeature can be turned offin admin panel

FRIEND FEED


MILESTONES


Used to highlight important dates & events

MILESTONES


Used to highlight important dates & events Admins set the date of milestones which enter the timeline at that date

MILESTONES


Used to highlight important dates & events Admins set the date of milestones which enter the timeline at that dateMilestones hold more weight in FB’s algorithm so they will appear in more fans’ newsfeeds

MILESTONES


Used to highlight important dates & events Admins set the date of milestones which enter the timeline at that dateMilestones hold more weight in FB’s algorithm so they will appear in more fans’ newsfeedsUse for new store opening, new product launch, when you company was founded etc

MILESTONES


STARRED STORIES


Similar to Milestones but not as big of an event

STARRED STORIES


Similar to Milestones but not as big of an eventAny post can be starred so that it stands out

STARRED STORIES


Similar to Milestones but not as big of an eventAny post can be starred so that it stands outStretch to fill up entire page (both sides)

STARRED STORIES


Similar to Milestones but not as big of an eventAny post can be starred so that it stands outStretch to fill up entire page (both sides)Dates can be changed so they appear where you want them to in your page’s timeline

STARRED STORIES


PRIVATE MESSAGE


Fans and non-‐fans can send messages to pages

PRIVATE MESSAGE


Fans and non-‐fans can send messages to pagesThis feature can be turned on or off

PRIVATE MESSAGE


Fans and non-‐fans can send messages to pagesThis feature can be turned on or offPages can only respond – not initiate a conversation

PRIVATE MESSAGE


Fans and non-‐fans can send messages to pagesThis feature can be turned on or offPages can only respond – not initiate a conversationPages can only send 2 messages back for every 1 received

PRIVATE MESSAGE


Fans and non-‐fans can send messages to pagesThis feature can be turned on or offPages can only respond – not initiate a conversationPages can only send 2 messages back for every 1 receivedNot to be used to sell – use it to build trust and relationships with your fans

PRIVATE MESSAGE


ADMIN PANEL


Appears at the top of your page

ADMIN PANEL


Appears at the top of your pageCan be hidden from view

ADMIN PANEL


Appears at the top of your pageCan be hidden from view Allows for quick access to stats such as notifications, likes, messages and Insights

ADMIN PANEL


Appears at the top of your pageCan be hidden from view Allows for quick access to stats such as notifications, likes, messages and InsightsAlso where you edit yourpage info and settings

ADMIN PANEL


ACTIVITY LOG


Allows admins to see page activity broken down by category

ACTIVITY LOG


Allows admins to see page activity broken down by categoryProvides admins with easy access to all parts of their page

ACTIVITY LOG


WRAP UP


Timelines become mandatory as of March 31st 2012.

WRAP UP


Timelines become mandatory as of March 31st 2012. Default landing pages / welcome tabs do NOT exist inside the new timelines layout

WRAP UP


Timelines become mandatory as of March 31st 2012. Default landing pages / welcome tabs do NOT exist inside the new timelines layoutAll apps will function as normal

WRAP UP


Timelines become mandatory as of March 31st 2012. Default landing pages / welcome tabs do NOT exist inside the new timelines layoutAll apps will function as normalCustom page sizes have increased to 810 pixels wide

WRAP UP


Timelines become mandatory as of March 31st 2012. Default landing pages / welcome tabs do NOT exist inside the new timelines layoutAll apps will function as normalCustom page sizes have increased to 810 pixels wideEmbrace the changes or become obsolete!

WRAP UP


LEARN MORE ABOUT USING FACEBOOK TO BUILD YOUR LIST


Visit:http://www.davelikesthis.com/jevolution

LEARN MORE ABOUT USING FACEBOOK TO BUILD YOUR LIST


http://www.davelikesthis.com/fbevolution

http://www.davelikesthis.com/fbevolution

facebook timelines-for-pages

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