facebook marketing strategies 2014

Facebook Marketing Strategy 2014

David Gasswww.eBizWeekend.com

www.DavidGass.com

• Going to Share with You– Overall Strategy for Marketing on Facebook– How to Build and Audience– Types of Postings on Facebook– When and How to Post– How to Increase Engagement– How to Increase Sales

Understanding Why Social Media• # 1 Daily activity among Americans (Social

media), more time spent then email or google• 93% of marketers use social media to promote

their businesses according to Fast Company Magazine

• To Work you need: (START)– #1 Create a Game Plan – #2 Stick to It (Consistency Over Time)– #3 Treat Facebook Different then Other Social Media– #4 Measure Your Results– #5 Adjust

We Know we have to be on Social Media to advertise our businesses – now what?

How do we schedule the time and how much time is it going to take?

Can I just outsource everything to someone else?

Overall StrategyFive C’s of Building Profitable Online Presence with Social Media • Connect (Follow, Like, +1)• Conversation (Leave Comments)• Credibility (Add Value)• CRM (Build Your Funnel)• Close (Promote Your Offering)

– Drive People to Join Your List / Like Your Page– Easier then driving to a sales page

Two Types of Posting on FB

Traditional Posts • Others Content 80%– What to Post– Time to Post– Frequency of Posts

• Your Posts 20%– To Your Content– Page Needs Lead

Capture

• Paid Post or Ad– Offer / Funnel– Landing Page– Lead Capture / CRM– Follow Up– Remarketing on FB

CRMEmail List

Website/Blog FB Posts

FB Page Likes

Google Keywords in your Niche

Find Authorities and Follow

Communicate on FB with all in their COI

Create Your Own Content Blog/Video

Share Your and Others Content

Add FB Posts Daily – Be Consistent

Boost Posts to Landing Pages

Market to Leads from

Landing Pages

Market to Clients

TARGET SUSPECTSYOUR WEBSITE LANDING PAGE WITH CLEAR CALL TO ACTION 10%-20% of

FACEBOOK POSTS

Facebook Ads

CTA Depends on the Traffic Source and Targeting of AdsCTA for Posts = Email Capture

80%-90% of FACEBOOK

POSTSSends to Other Influencer’s

Images/Videos/Blogs

TARGET CLIENTSYOUR WEBSITE LANDING PAGE WITH CLEAR CALL TO ACTION

TARGET SUBSCRIBERSYOUR WEBSITE LANDING PAGE WITH CLEAR CALL TO ACTION

Connect

Communicate

Credibility

CRM

Close

Connect• Find authorities in your niche to follow and others who are

active in conversations and engage with them.• Use tools such as:

– Spreadsheet Email to Social Lookup– Go to >>>davidgass.com/facebook2014/

Communicate• Build Relationships Don’t Just Follow

– Quality of Your Life is Measured by The Quality of Your Relationships– If the Relationships Work the Details Don’t Tend to Get in the Way, If

the Relationship Doesn’t Work, the Details Don’t Matter» Doug Carter – DougCarter.com

Credibility• Content Creation• Write Your Own / Record Your Own• Do Reviews, Do Strategies, Just Do….• Engaging Content – Use Post Planner Tool

CRM• Build Your Email List• Autoresponder vs. CRM (Infusionsoft/Ontraport)

CLOSE• The Offer• Sales Copy• Headlines• Images• Videos• Follow Up Emails

How Much TIME FOR THE STRATEGY• Amount of Time Commitment

– 4-5 Hours per Week

• Develop a Schedule for Overall Strategy– Reach Out and Connect Time (30 Minutes a Week)– Conversation with Other Posts (1 Hour per Week)– Add Valuable Content (2 Hours per Week)– Add Promotions and Offering (1 hour per Week)– Sales Strategy (Should be what you’re doing already)

» Building CRM/Landing Pages/Follow up Emails » Time for this should be significant and works with more then

social media

Posting Strategy• How Often to Post on Facebook (2 Strategies)

– Three Post Strategy» Text Only Status Update» Image or Video Share» URL Link Share

– Three Times a Day Strategy» Morning (Text Only Status Update, Image/video Share and Link

Share) Posts to your stuff» Afternoon (Text/Image/video/Link) – To other people’s stuff» Evening (Text/Image/video/Link) – Combination of yours and

others

– NOTE: Look at your competition to see what their successes are (look at engagement, not just posting frequency and times)

Reason for Posting on Facebook

• Keep Top of Mind• Build a Relationship• Learn About Your Prospects• Learn About Your Clients• Build Up Your Authority• Share Your Products/Services• Provide Discounts/Coupons• Share Knowledge from Industry Insiders/Blogs

USE GRAPHICS TO…

• Offer Promo Codes for Holiday Sales• Share this and Unlock Special Bonus• Show Off Product Features & Benefits• Give Free Gift with Purchase• Countdown to a deadline• Limited Time Offer

How to Increase Engagement

• Tell Fans What You Want Them to Do• Include branding(link back to target page)• Give a reason to click through – solve a pain

point and provide next step• Create a Cohesive Message from the post to

the landing Page

Two Types of Posting on FB

Traditional Posts • Others Content 80%– What to Post– Time to Post– Frequency of Posts

• Your Posts 20%– To Your Content– Page Needs Lead

Capture

• Paid Post or Ad– Offer / Funnel– Landing Page– Lead Capture / CRM– Follow Up– Remarketing on FB

Paid Facebook Marketing - How?

• Find New Prospects– Run ads to new markets

• Remarket to Prospects– Upload your email list to Facebook

• Run an ad for your new blog post or upcoming event

• Remarket to Clients– Upload email list of clients to Facebook

• Provide a gift to your clients• Upsell to clients

• Retarget Website Visitors– Run ad based on the page they visited

How to Write Posts

• Test Article vs Product Download– 22 Ways to Drive Sales on Facebook vs.– Download our free ebook on Facebook Strategy

Premium Ads

• Mobile News Feed• Desktop News Feed• Right Column

Types of Facebook Ads

Page Post Text Ad

• Text: 90 Characters

Text Ads

Text Ads

Page Post Photo Ad• Text: 90 Characters• Image Ratio 1:1• Image Size: 1200x1200 px

Photo Ads

Photo Ads

Photo Ads

Page Post Video Ad

• Text: 90 Characters• Image Ratio 16:9• Image Size: 1200x675 px• Recommended Video Specs:– 16:9 aspect ratio– 1080 resolution– .mov file– Full size less than 1GB

Video Ads

Video Ads

Video Ads

Page Like Ad

• Text: 90 Characters• Image Ratio 2.7:1• Image Size: 1200x444 px

Page Like Ads

Page Like Ads

Page Like Ads

Offer Ad

• Text: 90 Characters• Image Ratio 1.91:1• Image Size: 1200x627 px

Offer Ad

Offer Ad

Offer Ad

Page Post Link Ad

• Text: 90 Characters• Link Title: 25 Characters• Image Ratio 1.9:1• Image Size: 1200x627 px

Page Post Link Ad

Page Post Link Ad

Page Post Link Ad

Mobile App Ad

• Text: 90 Characters• Image Ratio 1.9:1• Image Size: 1200x627 px

Mobile App Ad

App Installs or App Engagement are the best advertising objectives to drive people to your mobile app for installs or re-engagement.

Mobile App Ad

App Installs or App Engagement are the best advertising objectives to drive people to your mobile app for installs or re-engagement.

Mobile App Ad

App Installs or App Engagement are the best advertising objectives to drive people to your mobile app for installs or re-engagement.

Desktop App Ad

App Installs or App Engagement are the best advertising objectives to drive people to your mobile app for installs or re-engagement.

Desktop App Ad

App Installs or App Engagement are the best advertising objectives to drive people to your mobile app for installs or re-engagement.