facebook marketing strategies for business
DESCRIPTION
Jay Berkowitz of TenGoldenRules.com explains how to use Facebook marketing strategies for your business. Learn how to create your personal profile, business fan page, vanity URL, and how to get your fan page to show up in Google search results. Jay also explains the need to use Facebook Advertising to zero in on your target market. About the Presenter Jay BerkowitzJay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty five years of marketing experience. Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald’s Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an instructor and content developer with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and was interviewed on FOX Business TV.TRANSCRIPT
The Internet's New Super Power Facebook Marketing Strategies for Business
f
Jay Berkowitzwww.TenGoldenRules.com
Flickr Photo Credit Vladdythephotogeek
"Where does an 800 lb. gorilla sleep?"
Flickr Photo Credit Vladdythephotogeek
‘Anywhere he wants…’
The Death of the
800Lb
Googlerilla
Flick photo Credit p-damp
The Internet's New Super Power Facebook Marketing Strategies for Business
f
• For over 6 years Google has dominated the internet marketing landscape.
• Now there is a new business marketing super power
• How to set up your business on Facebook • Strategies to drive traffic to your website and
generate highly targeted leads.• Personal branding best practices
Internet Advertising Agency, Book, Bl;og and Podcast at:
www.TenGoldenRules.com
Our Social Media Communitywww.InternetMarketingClub.Org
Recent MediaWall Street Journal
Recent MediaFOX Business TV
The Internet's New Super Power Facebook Marketing Strategies for Business
f
Jay Berkowitzwww.TenGoldenRules.com
Photo Credit Flickr Kate Raynes-Goldie
Cameron and Tyler Winklevoss – October The Social Network
TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
Facebook News Feed
Facebook Personal ‘Profile’
Facebook ‘Fan’ Page
Get your ‘domain name’Facebook.com/tengoldenrules
Pages ‘index’
‘permission’ to update in News Feed
Facebook ‘Fan’ Pages
f
• Business Profile
• Your Facebook domain name
• Tabs like a website
• SEO Index
• The new ‘List’
“Facebook served 25.8% of display ads and became the #1 Ad Publisher”
Facebook Ad Revenue Growth
+57%
+291%
Ad Revenues
Source: eMarketer, Comscore
Facebook Advertising
.043% .039%.021%
Image = 70% of result
.117% CTR
.101% CTR
.088% CTR
.037% CTR
Google Analytic’s URL BuilderDestination
URL
Campaign Medium
PPC
‘Term’ Paid search keyword such as ‘running
+ shoes’
Used for ‘A’ ‘B’ testing such as ad content, headlines,
images
Name is the most important, should be really specific and unique to the
ad “facebook_event_registration_09″,
Campaign Source
‘FacebookAd’
Same Landing Page For 2 Campaigns. Google CPA $24.42
Facebook CPA $6.02
Same Landing Page For 2
Campaigns Google CPA $8.94Facebook CPA $2.70
Facebook Advertising
f
• Target: GEO, demo, likes, competitor
• Testing: Images 70%
• Use Analytics to measure conversion
S-Commerce
S-Commerce
S-Commerce
S-Commerce
f
• Facebook CPA less than Google CPA• FB Pages are new business websites• Business Profile, SEO Index, Collect email, Engage,
touchpoints, news feeds• Facebook Advertising: Precise targeting• Use Analytics to measure conversion• Testing (The Pretty Rule)• Facebook on Your site (Levi’s Example)• S-Commerce• Apps, Developers Conference
The Internet's New Super Power Facebook Marketing Strategies for Business