facebook marketing for small business

<facebook>

facebook basics

goal = show leadership

leverage your skillsteach about your industry

ie. insurance broker

500 000 000

55 minutes/day

38 year old

woman

the wall /newsfeed

people don’t buy what you do,

they buy why you do it.

~simon sinek (TED talk)

why for your business

+

why for facebook

4 types

profile

groups

pages

WOM

newsfeed-fans

(Likers?)-fans’ friends

custom URL

facebook.com/username

customizable

html

520 x 675

200 x 520

e-newsletter

visual medium(all social media is)

videos, too

networked blogs

conversations

what is your favourite haircut

ever?(show us a picture)

4th = community

pages

advertising

resource:wildfireapp.com

hair salon = VERY local

resource: Mashable.com

10 mustshttp://mashable.com/2010/01/13/marketing-women-facebook/

resource: MariSmith.com

21 ways to increase “Likes”

important because...what do you say?

we’ll cover 10

(plus some of my own)

widgets in website

make a welcome video

- 30-60 seconds- existing clients

get Fans to tag photos

join via text32665 (FBOOK) with the words “fan yourbusinessusername”

link to twitter

Facebook ads(see above)

upload your videos- embed in home site- tubemogul.com

use apps-involver.com- Vpype Live Broadcaster (Grant?)

invite from your newsletter

put it in your print

(all of it)

phone

- message- end of every call- greeting

embed

privacy

youropenbook.org

zesty.ca/facebook

the whack-a-doodle future

</facebook>

?’s

Kathy - embed Like button in email sig

homeworkemail/twitter me your FB Page links

- I’ll send them around so we can get 25 Fans

pick my brain, please.

Travis Allison, Walking Maverick Consulting

519.532.7366travis@walkingmaverick.com

http://ca.linkedin.com/in/travisallisonfacebook.com/WoodstockManifesto

twitter.com/zoic