small business marketing on the new facebook
DESCRIPTION
Learn exactly how small business can turn fans into lifetime customers, even with Facebook's new engagement metrics. Your posts will no longer bTRANSCRIPT
Small Business Marketing
on the NEW Facebook
Presented by:
Maria Peagler@SM_OnlineClass
www.socialmediaonlineclasses.comwww.facebook.com/SocialMediaOnlineClasses
Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses
1. Who is your
audience?1. Who are your customers?
3 Must Do’s
Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses
1. Who is your
audience?1. Who are your customers?
1. Check SSL Certificate
Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses
Any custom content needs SSL
Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses
1. Who is your
audience?1. Who are your customers?
2. Create Engagement Strategy
Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses
It’s all about interaction: Likes, Shares, Comments
Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses
64 Marketing Tactics
Create an engagement strategy in:
FB103: Marketing Your Business on Facebook
Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses
1. Who is your
audience?1. Who are your customers?
3. Analyze & Act on Insights
Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses
Analyze what’s getting interaction & REPEAT
Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses
1. Who is your
audience?1. Who are your customers?
3 Major Mistakes
Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses
1. Who is your
audience?1. Who are your customers?
1. Ignore Facebook’s 500 Million Users
Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses
Continue using Facebook as one of your marketing tools
Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses
1. Who is your
audience?1. Who are your customers?
2. Use Facebook as Main Online Presence
Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses
Use social networks to feed to your main site
Website
Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses
1. Who is your
audience?1. Who are your customers?
3. Don’t Capture Contact Information
Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses
Capture contact information in exchange for something valuable
Old Rules of Engagement New Rules of Engagement
Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses
1. Who is your
audience?1. Who are your customers?
What to Do NOW
Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses
Step-by-Step Tutorials for Course
Insights Facebook 101: Developing a Facebook Page for Your Business
Custom content and capturing contact information
Facebook 102: Customizing an Existing Facebook Page
Creating an engagement strategy and marketing effectively
Facebook 103: Marketing Your Business on Facebook
I need everything! Unlimited Class Pass
I need individual help: keep me accountable, set up a plan, and give me a scorecard on results
Mastermind Consulting
Help! How Do I Get it All Done?
Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses
Maria Peagler@SM_OnlineClass
Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses
Follow Usfacebook/socialmediaonlineclasses
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