facebook how to (facebook presentation week #5)

Week #5: Facebook

Broadcast Your Brand

with Shannon Bowen-Kelsick

www.sbkelsick.com @sbkelsick

Facebook Statistics and Users

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fact: Every 60 seconds 293,000 Facebook posts are made

Facebook When to Post

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Developing a Facebook Strategy

• Facebook Strategy Worksheet

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Facebook Profiles

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idea: create a banner with a Fan of the Week picture

Facebook Profiles

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Facebook Tabs and Apps

• Have to be an App Developer - go to Facebook App Center

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Finding Content

• Provide value 75% of the time!• Share your business 25% of the time!!

• Sites to find content:!• StumbleUpon!• Sponge!• Trappit!• Pinterest

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Creating Effective Posts• Get fans to like and comment on posts, so your updates

STAY in newsfeed!!• Questions!• Product Comparisons and Demo’s!• Quotes!• Opinion Polls!• Sneak Peeks!• Offers!• Value fans opinions and content!• Ask for engagement!• Advice!• Outreach!• Showcase your fans

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Creating Effective Posts

• Pictures, pictures, pictures!!!

Pictures have an 87% interaction rate from fans. !No other post type received more than a 4% interaction rate.

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Creating Effective Posts

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Video, video, video!!!•Video is shared 1200% more times than links and text combined!

• 92% of mobile video viewers share video!

• 60% of viewers will watch video before reading site text, and will “share this video”

Creating Effective Posts

more video, video, video….

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Facebook Insights

• Examples: https://www.facebook.com/tuxedoparkcommunity/insights?section=navPosts!

• Export functionality

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Facebook Groups• Create a FB Group to:!

A. Connect class attendees!B. Private conversation

between friends or business partners!

C. Private membership or premium fan club, “insiders”!

D. Meetup type group!E. Showcase your passion

and expertise!• Pin a post to the top of a group

page

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Facebook Events

• Easily add events and promote events!• Events Tab!• Find events

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Facebook Tips and Tricks• Save post for later reading!• Have FB Like button on your website (my

recommendation for WordPress App “Easy Facebook Like”)!

• Pay attention to Google Analytics - what is sending you website traffic?!

• You can edit your post that has been already posted!• Facebook Pages App (app for your mobile)!• Like and use FB as your Business Page!!• Include FB page address in email signatures

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Facebook On. with Shannon Bowen-Kelsick!

www.sbkelsick.com!@sbkelsick

references• http://www.emarketer.com/Article/Canada-Proves-

Mature-Facebook-Market-with-Slowed-Growth-Ahead/1010405

• http://www.singlegrain.com/blog/just-stats-science-video-engagement/

• http://blog.wishpond.com/post/58738215261/11-awesome-facebook-post-examples-critiques-best-practic

• http://www.marismith.com/facebook-engagement-psychology-increase-reach/ !!

@sbkelsick