facebook for business - advanced
Post on 11-May-2015
562 Views
Preview:
DESCRIPTION
TRANSCRIPT
www.writeontrack.ie
Facebook for BusinessAdvanced
Lorna SixsmithWrite on Track
www.writeontrack.ie
“We do not have a choice on whether we DO social media, the question is – HOW WELL WE DO IT”. – Erik Qualman.
www.writeontrack.ie
Facebook for Business
1. Tips for Using Facebook Effectively & Improving Your EdgeRank
2. Introduction to Insights/Facebook Analytics3. Recent Changes to Facebook & How to
Increase Engagement4. Facebook Offers/Promotions and
Competitions
www.writeontrack.ie
Why Use Facebook?
• To communicate with customers and potential customers
• To build loyalty• To receive feedback• To showcase customer service• Keep in touch with customers• To build brand awareness• To increase sales
www.writeontrack.ie
56% of consumers are likely to recommend a brand to a friend after becoming a fan – Hubspot 2012
51% of consumers said they were more likely to buy a product after liking it on Facebook – Hubspot 2012
www.writeontrack.ie
Why a Business Page?
• Get more ‘likes’ than ‘friends’• Some of the Rules• Statistics• Can message your fans• Handy admin panel• Professional• Schedule• Promote
www.writeontrack.ie
What is Edgerank?
• Edgerank is the name given to the formula that Facebook uses to work out your ‘score’.
• The level of interaction on your facebook page affects the number of people talking about your page.
• Which, in turn, affects your visibility in your fans’ news feed.
• The more interaction your update gets, the more likely to be featured as a top story.
www.writeontrack.ie
How to Increase your Fan Base
• Facebook advertisements/sponsored stories• Invite your friends• Ask a few friends to recommend your page• DO NOT ask people to like and share to enter a
competition – a rule-breaker• Paid competitions• NEW - Offers• Get people ‘talking about your page’ by using
compelling content
www.writeontrack.ie
Numbers
• It’s not just numbers of fans• It’s the number of people talking about it• If people interact on your page, they are more
likely to purchase.• How to get them talking?!
• Post Once A Day
www.writeontrack.ie
Talking about this
• The numbers talking about your page shows potential fans how compelling and engaging your page is.
• Refers to those who like your page, interacted in some way, mentioned or tagged your page, answered a question or/and responded to an event.
www.writeontrack.ie
Use compelling photos related to your brand
www.writeontrack.ie
Get People Talking
www.writeontrack.ie
9 Ways To Create Compelling Content
1. Use good quality photos (related to your biz)2. Ask people what they like about the photo or invite a
comment3. Ask questions4. Fill in the blank5. Tell stories and invite responses/stories6. Quotes7. Links to relevant articles8. Polls9. Calls to action (to your website)
www.writeontrack.ie
Do Not
• Use emotional blackmail e.g. Likes in return for a donation
• Ask people a multiple choice question ie like for x, comment for y and share for z!!!
• Ask people to like and share your update as entry to a competition.
• Ask ‘Did you enjoy xxxx’. Click Like to say yes• Use pictures/ memes that are unrelated to your
business• These are all bad practice/ against Fb rules
www.writeontrack.ie
How many see your post
www.writeontrack.ie
Create a Url for the update by clicking on the timestamp (tweet link to it)
www.writeontrack.ie
Whisper Codes
www.writeontrack.ie
Facebook Calendar – Use Scheduling
www.writeontrack.ie
Change your voice
www.writeontrack.ie
How To Increase Chances of Your Updates being seen by more Fans
• Compelling Content• High number ‘talking about it’• Use promoted posts • People adding your page to their Interest Lists• People signing to receive notifications
(advantages and disadvantages)• https://www.facebook.com/pages/feed (to see
updates from pages- should be available in left sidebar soon)
www.writeontrack.ie
www.writeontrack.ie
Some Insights Explained
• Reach = the number of unique people who have seen your update
• Engaged Users – the number of people who have clicked on the post
• Talking About – the number of people who have created a story / interacted with your post
• Virality – the % of people who created a story of the unique people who saw your post
www.writeontrack.ie
Reach
• Paid – the number of people who saw it from a sponsored product
• Organic – the number of people who saw your update in their newsfeed, ticker or on your page
• Viral – The number who see it via seeing it elsewhere
www.writeontrack.ie
Facebook Offers
• Over 400 fans only• First one free• Cheapest promotion is $8• Can offer it as an online
promotion, online and in store, and in store only
• Provide a discount code• Can create a barcode
www.writeontrack.ie
What makes an offer successful?
• Decide on what success is – is it a high uptake of claims or of those who redeem? More fans?
• Fixed Price or a % discount?• Free item with a purchase?• Take care when writing your T&Cs, don’t
overpromise and not deliver• Expiry Date• Image – a picture tells a thousand words
www.writeontrack.ie
Competitions
• Asking people to ‘like and share’ is a huge No No – you risk having your page shut down by facebook
• Shortstack • Ensure the prize is related to your brand• Consider working with other companies in an
area to club together for a great prize and to get entries.
www.writeontrack.ie
Find Me At:
• Facebook.com/writeontrackresults• Facebook.com/garrendennylane• Linked In – Lorna Sixsmith• Twitter - @writeontrack_L, @garrendennylane
and @irishfarmerette• Website: www.writeontrack.ie• 086 1051007• Email: writeontrack@live.ie
top related