facebook ads: advanced training for beginners
TRANSCRIPT
I’M SO FREAKIN’ CONFUSED
Theatre, Classical music, wine, Info-products Digital Marketing SINCE 1996
Facebook marketing since 2009
AGENDA
The number one research tool
to find your ideal audience.
The one thing you MUST do whenever you advertise on
FacebookDon’t leave money on the table
AGENDA
HOW TO MAXIMIZE TRUST WHEN RUNNING
YOUR ADS
AGENDA
Audience Data
why facebook?
time
money
YOUR INVEStment
HAVE YOU EVER RUN FACEBOOK ADS?
RUN AN AD TO your ideal client
TRAFFIC
THE ONLINE MARKETING FANTASY
YOUR ADYOUR OFFER
MAKE MONEY
YOU ONLY GET10 CLICKS
TRAFFIC
WHAT ACTUALLY HAPPENS
YOUR ADYOUR OFFER
MAKE MONEY
People have banner blindness for ads that don't resonate
with them or are from companies they don't know
Cold leads who click on your ad are not ready to make a purchase at that
time. And... you have no way to follow-up with non-buyers.
NOT QUITE THE FANTASY
Here's the reality of the situation...
You've got up to 8 seconds to make a
positive impression on a first time visitor before
they leave your site
On average, only 2% of site visitors actually
purchase something from a site when they visit
It takes an average of 7 interactions to get a lead
to open up their wallet and spend money with you
So what should you do?
what's the shortcut?
bad news...
There isn't one!
...and that's why so few businesses see a decent return on their online
investment
but today, you're going to discover the secret sauce
here it comes...
provide value first
develop a communication channel to build a lasting and trusting relationship
This is called a "value exchange"
here's the blueprint...
Identify your ideal audience
RESEARCH: AUDIENCE INSIGHTS
RESEARCH: AUDIENCE INSIGHTS
RESEARCH: AUDIENCE INSIGHTS
side note: Twitter ads
CREATING THE AD
CAMPAIGN
This is where you tell Facebook what you’re
trying to achieve.
AD SET
start small and scale
THE AD
This is where you tell Facebook where you want it shown and... CREATE YOUR AWESOME AND COMPELLING COPY.
ARE YOU WITH ME SO FAR?
running the ad
YOUR FIRST AD
PRE-FRAME
YOUR FIRST AD
establish authority
running the ad
HAVE YOU EVER RUN RETARGETING ADS?
running the ad
Retarget + split-test
KEEP EVERYTHING INSIDE FACEBOOK
