facebook for business

How to build relationships, express identity, and manage information in a social ecology

Facebook for Business

“I’m here to build something for the long term. Anything else is a distraction.” Mark Zuckerberg (Fast Company, May 2007)

Why Facebook relevant for Business?

Flickr photo courtesy of ekai http://tinyurl.com/4rpa9l

Growing Community 70+ million active users7+ million are Canadianmore than half outside of college

•Control

•Ease of Access

•Exclusivity

“What [Facebook] needed to do was construct as accurate a model as possible of the way the social graph looks in the real world” ~Mark Zuckerberg (Newsweek, Aug 2007)

Real World Friendships

Social Media•website that facilitates

creation and sharing of content

Social Media for Business

Flickr image by Megan Cole

What people do on Facebook

•Communicate

•Seek Information

•Play with Applications

•Control Content

•Socialise

Facebook Note by Olga Skutina

Facebook Essentials

•Building Relationships

•Identity Expression

•Shared Information Space

Feel out their level of Facebook friendliness

Building Relationships

THE TAO OF FRIENDSHIP REQUESTS

Cultivate Friendships through Social Interaction

Cultivate Friendships through Social Interaction

Benefits and Consequences of Photographs and Videos

Facebook Chat provides IM with Facebook friends

Flickr photo courtesy of kk+ http://tinyurl.com/427j88

Facebook Essentials

•Building Relationships

•Identity Expression

•Shared Information Space

• Personal/Company Branding

• Privacy

• De-mystifying Facebook Realities

Identity Expression

Privacy Profile Visibility

Privacy Profile Visibility

Privacy: Search

Privacy Tracking footprints

Flickr photo by user dhammza http://tinyurl.com/2qgo2l

Privacy Managing Relationships Photo courtesy of flickr user Bob.Formal

http://tinyurl.com/3xhan6

Privacy Blocking and Limited Profiles

Facebook Essentials

•Building Relationships

•Identity Expression

•Shared Information Space

Sharing Content through Applications, Posted Items, Notes, Status Updates

3rd party APIs within NewsfeedShared Information Space

Friends produce and consume within shared information space

“1 billion pages views is cool but really what I care about is giving people access to connect and the information they want as efficiently as possible.” -- Mark Zuckerberg, March 24, 2007 Andy Kessler Interview http://tinyurl.com/32ql97

What is the value of this Information Space?

Productivity Getting things done through moderation not addiction

Photo courtesy of Flickr User Mrs Magic http://tinyurl.com/2o8eay

Productivity Facebook firefox toolbar for developers

Productivity Filtering News Feed Stories

Productivity Facebook Mobile

Productivity Friend Requests

Tazzu Networking Ltd. Case Study

Tazzu Networking Ltd Business Page

Tazzu Networking Ltd WordPress Event

Tazzu Networking Ltd News Feed

Tazzu Networking Ltd Beyond Facebook (Blogs, Tweets, Flickr)

Help FAQ, Suggestions, and Safety

Flickr photo by user assbach http://tinyurl.com/2uffo5

Thank you

Phillip Jeffreytyfn@fadetoplay.comfadetoplay.com