facebook for business
DESCRIPTION
My presentation for the International Internet Marketing Association Workshop http://www.iimaonline.org/TRANSCRIPT
How to build relationships, express identity, and manage information in a social ecology
Facebook for Business
“I’m here to build something for the long term. Anything else is a distraction.” Mark Zuckerberg (Fast Company, May 2007)
Why Facebook relevant for Business?
Flickr photo courtesy of ekai http://tinyurl.com/4rpa9l
Growing Community 70+ million active users7+ million are Canadianmore than half outside of college
•Control
•Ease of Access
•Exclusivity
“What [Facebook] needed to do was construct as accurate a model as possible of the way the social graph looks in the real world” ~Mark Zuckerberg (Newsweek, Aug 2007)
Real World Friendships
Social Media•website that facilitates
creation and sharing of content
Social Media for Business
Flickr image by Megan Cole
What people do on Facebook
•Communicate
•Seek Information
•Play with Applications
•Control Content
•Socialise
Facebook Note by Olga Skutina
Facebook Essentials
•Building Relationships
•Identity Expression
•Shared Information Space
Feel out their level of Facebook friendliness
Building Relationships
THE TAO OF FRIENDSHIP REQUESTS
Cultivate Friendships through Social Interaction
Cultivate Friendships through Social Interaction
Benefits and Consequences of Photographs and Videos
Facebook Chat provides IM with Facebook friends
Flickr photo courtesy of kk+ http://tinyurl.com/427j88
Facebook Essentials
•Building Relationships
•Identity Expression
•Shared Information Space
• Personal/Company Branding
• Privacy
• De-mystifying Facebook Realities
Identity Expression
Privacy Profile Visibility
Privacy Profile Visibility
Privacy: Search
Privacy Tracking footprints
Flickr photo by user dhammza http://tinyurl.com/2qgo2l
Privacy Managing Relationships Photo courtesy of flickr user Bob.Formal
http://tinyurl.com/3xhan6
Privacy Blocking and Limited Profiles
Facebook Essentials
•Building Relationships
•Identity Expression
•Shared Information Space
Sharing Content through Applications, Posted Items, Notes, Status Updates
3rd party APIs within NewsfeedShared Information Space
Friends produce and consume within shared information space
“1 billion pages views is cool but really what I care about is giving people access to connect and the information they want as efficiently as possible.” -- Mark Zuckerberg, March 24, 2007 Andy Kessler Interview http://tinyurl.com/32ql97
What is the value of this Information Space?
Productivity Getting things done through moderation not addiction
Photo courtesy of Flickr User Mrs Magic http://tinyurl.com/2o8eay
Productivity Facebook firefox toolbar for developers
Productivity Filtering News Feed Stories
Productivity Facebook Mobile
Productivity Friend Requests
Tazzu Networking Ltd. Case Study
Tazzu Networking Ltd Business Page
Tazzu Networking Ltd WordPress Event
Tazzu Networking Ltd News Feed
Tazzu Networking Ltd Beyond Facebook (Blogs, Tweets, Flickr)
Help FAQ, Suggestions, and Safety
Flickr photo by user assbach http://tinyurl.com/2uffo5
