facebook for business 101: cost effective marketing using facebook
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Facebook for Business
Cost Effective Marketing Using . .
Digital Hill is a Web Design and Internet Marketing firm offering web development Search
Digital Hill Multimedia, Inc. www.DigitalHill.com
Digital Hill is a Web Design and Internet Marketing firm offering web development, Search Engine Optimization, and Internet Marketing including Social Media Marketing integration.
Agendag
What is Facebook & Why is it Important?
How to Get Started
How to Create Your Business PageHow to Create Your Business Page
10 Ways to Market Your Business with Facebook
Wh t t M & H What to Measure & How
Digital Hill Multimedia, Inc. www.DigitalHill.com
What is Facebook?
Digital Hill Multimedia, Inc. www.DigitalHill.com
Why You Should Care?y
Over 350 million active users (more than the pop. of the United States!
600,000 new users every day
Just moved into the #2 slot of most trafficked website; only Google Search has more visits per month
More than half of all users are beyond college age
Fastest growing demographic is those 35 years or older
Segment with the greatest percentage of growth is women age 55-60, up 175% in September
Digital Hill Multimedia, Inc. www.DigitalHill.com
Why You Should Care?y
Average user has 130 friends
Average user is spending 55 minutes per day on Facebook
Average user becomes a fan of 2 Business Pages each month
More than 65 million users access Facebook through their mobile phone
125 000 ithi 50 il di f G h 125,000 users within a 50 mile radius of Goshen who are ages 25-65; 207,000 if you include South Bend and Fort Wayne
Digital Hill Multimedia, Inc. www.DigitalHill.com
Social Media = Networking Event+ Tradeshow + Lunch with a Friend It’s networking, showcasing your business, and
connecting on a less formal level
Without constraints of time or space
More public – easier for other people to listen in
Digital Hill Multimedia, Inc. www.DigitalHill.com
Advice…
Meet people & businesses, and start conversations
Add value – Be helpful add your 2 cents answer Add value Be helpful, add your 2 cents, answer questions, express your likes
Ask questions listen to others’ advice Ask questions, listen to others advice
Digital Hill Multimedia, Inc. www.DigitalHill.com
Business Goals for Using Facebook
Get Found
Increase Internet Visibility
C t d E g gConnect and Engage
Create a Communityy
Promote Brand
Digital Hill Multimedia, Inc. www.DigitalHill.com
Agendag
What is Facebook & Why is it Important?
How to Get Started
How to Create Your Fan PageHow to Create Your Fan Page
10 Ways to Market Your Business with Facebook
Wh t t M & H What to Measure & How
Digital Hill Multimedia, Inc. www.DigitalHill.com
Personal Profile vs. Business Pageg
Set up a Personal Profile first and then create a Business Page that you will administerP l P fil h f i d ( l Personal Profiles have friends (mutual acceptance) and Business Pages have fans (one-way opt-in)
Digital Hill Multimedia, Inc. www.DigitalHill.com
y p )
Don’t Use Personal Accounts for Business!for Business!
Digital Hill Multimedia, Inc. www.DigitalHill.com
PrivacyyControl which information is visible and
searchable
Digital Hill Multimedia, Inc. www.DigitalHill.com
Agendag What is Facebook & Why is it Important?
How to Get Started
How to Create Your Fan Page
10 Ways to Market Your Business with Facebook
What to Measure & How
Digital Hill Multimedia, Inc. www.DigitalHill.com
Create a Business Fan Page
http://www.facebook.com/pages/create.php
Digital Hill Multimedia, Inc. www.DigitalHill.com
http://www.facebook.com/pages/create.phpNote: You must be logged in to create a Page
Create a Business Fan Page
Digital Hill Multimedia, Inc. www.DigitalHill.com
Publish Your Fan PagePublish Your Fan Page
Digital Hill Multimedia, Inc. www.DigitalHill.com
Become a “Fan”
Digital Hill Multimedia, Inc. www.DigitalHill.com
Agendag
What is Facebook & Why is it Important?
How to Get Started
How to Create Your Fan Page
10 Ways to Market Your Business with Facebook
What to Measure & How
Digital Hill Multimedia, Inc. www.DigitalHill.com
Tip #1 Go Viral: Leverage Wall FeedTip #1 Go Viral: Leverage Wall Feed
Wall Feeds show updates on your Wall and your fans Home Tab
First thing your fans see when they log in
Your updates show on your profile Wall
Allows fans to engage with you – each activity is shared with their
Digital Hill Multimedia, Inc. www.DigitalHill.com
network
Tip #2 Connect Your Blogp g
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Tip #3 Offer Unique Valuep q
Digital Hill Multimedia, Inc. www.DigitalHill.com
Tip #4 Promote Your Brand and pCompany
Digital Hill Multimedia, Inc. www.DigitalHill.com
Honda Brand Promotion
Digital Hill Multimedia, Inc. www.DigitalHill.com
Tip #5 Create Custom Tabsp
Digital Hill Multimedia, Inc. www.DigitalHill.com
Digital Hill Multimedia, Inc. www.DigitalHill.com
Tip #5 Create Custom Tabsp
Digital Hill Multimedia, Inc. www.DigitalHill.com
Tip #6 Create and Join Networksp
Create a company network for Create a company network for your employees to join
Digital Hill Multimedia, Inc. www.DigitalHill.com
http://www.facebook.com/help/contact.php?show_form=add_work
Tip #7: Leverage Existing Networkp g g
No worrying about Spam filters blocking your Facebook communicationFacebook communication
Digital Hill Multimedia, Inc. www.DigitalHill.com
Tip #8: Optimize for Searchp p Facebook Search Based on # Fans
Google Search Search Engine Optimization (SEO)g p ( )
Digital Hill Multimedia, Inc. www.DigitalHill.com
Tip #9: Get Your Vanity URLp y Acquire 100 fans and get a personalized Facebook URL http://www.facebook.com/YourBusinessNameHerep
Great for Search Engine Optimization
Digital Hill Multimedia, Inc. www.DigitalHill.com
Tip #10: Advertise on Facebookp
http://www.facebook.com/advertising
Digital Hill Multimedia, Inc. www.DigitalHill.com
http://www.facebook.com/advertising
Note: You must be logged in to create an ad
What Do You Want to Advertise Advertise a website or something on Facebook (Page, Group or
Event)
Digital Hill Multimedia, Inc. www.DigitalHill.com
Create Your Ad
Digital Hill Multimedia, Inc. www.DigitalHill.com
Target Your Audienceg Target By Location, Gender, Age, Keywords, etc.
Digital Hill Multimedia, Inc. www.DigitalHill.com
Set Your Budget Choose Pay Per Click or Pay Per View
Recommend PPC
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Your Ad Goes Live
Digital Hill Multimedia, Inc. www.DigitalHill.com
Agendag
What is Facebook & Why is it Important?
How to Get Started
How to Create Your Business PageHow to Create Your Business Page
10 Ways to Market Your Business with Facebook
Wh t t M & H What to Measure & How
Digital Hill Multimedia, Inc. www.DigitalHill.com
Friends, Fans, Activity, , y
Digital Hill Multimedia, Inc. www.DigitalHill.com
Traffic, Leads, Customers, ,
Digital Hill Multimedia, Inc. www.DigitalHill.com
What to do?Create a Fan Page:
http://www.facebook.com/pages/create.php
Become a Facebook Fan:http://facebook.com/DigitalHillhttp://facebook.com/DigitalHill
Follow Digital Hill on Twitterh l llhttp://twitter.com/DigitalHill
Get Today’s Slides here:yhttp://www.digitalhill.com/page/60/Social-Media
Digital Hill Multimedia, Inc. www.DigitalHill.com
The End!Contact us to set a meeting on reviewing your business & what social media might work best& what social media might work best
We offer Social Media Marketing integration on varying levels from start-up/customization for you to run, to fully managed f p f y , f y g
social media services.
We’d be glad to talk further. THANKS FOR YOUR TIME.
1-888-537-0703
Digital Hill Multimedia, Inc. www.DigitalHill.com
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