facebook for business 101: cost effective marketing using facebook

Facebook for Business

Cost Effective Marketing Using . .

Digital Hill is a Web Design and Internet Marketing firm offering web development Search

Digital Hill Multimedia, Inc. www.DigitalHill.com

Digital Hill is a Web Design and Internet Marketing firm offering web development, Search Engine Optimization, and Internet Marketing including Social Media Marketing integration.

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What is Facebook & Why is it Important?

How to Get Started

How to Create Your Business PageHow to Create Your Business Page

10 Ways to Market Your Business with Facebook

Wh t t M & H What to Measure & How


What is Facebook?


Why You Should Care?y

Over 350 million active users (more than the pop. of the United States!

600,000 new users every day

Just moved into the #2 slot of most trafficked website; only Google Search has more visits per month

More than half of all users are beyond college age

Fastest growing demographic is those 35 years or older

Segment with the greatest percentage of growth is women age 55-60, up 175% in September


Why You Should Care?y

Average user has 130 friends

Average user is spending 55 minutes per day on Facebook

Average user becomes a fan of 2 Business Pages each month

More than 65 million users access Facebook through their mobile phone

125 000 ithi 50 il di f G h 125,000 users within a 50 mile radius of Goshen who are ages 25-65; 207,000 if you include South Bend and Fort Wayne


Social Media = Networking Event+ Tradeshow + Lunch with a Friend It’s networking, showcasing your business, and

connecting on a less formal level

Without constraints of time or space

More public – easier for other people to listen in


Advice…

Meet people & businesses, and start conversations

Add value – Be helpful add your 2 cents answer Add value Be helpful, add your 2 cents, answer questions, express your likes

Ask questions listen to others’ advice Ask questions, listen to others advice


Business Goals for Using Facebook

Get Found

Increase Internet Visibility

C t d E g gConnect and Engage

Create a Communityy

Promote Brand


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How to Get Started

How to Create Your Fan PageHow to Create Your Fan Page




Personal Profile vs. Business Pageg

Set up a Personal Profile first and then create a Business Page that you will administerP l P fil h f i d ( l Personal Profiles have friends (mutual acceptance) and Business Pages have fans (one-way opt-in)


y p )

Don’t Use Personal Accounts for Business!for Business!


PrivacyyControl which information is visible and

searchable


Agendag What is Facebook & Why is it Important?

How to Get Started

How to Create Your Fan Page


What to Measure & How


Create a Business Fan Page

http://www.facebook.com/pages/create.php


http://www.facebook.com/pages/create.phpNote: You must be logged in to create a Page

Create a Business Fan Page


Publish Your Fan PagePublish Your Fan Page


Become a “Fan”


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How to Get Started

How to Create Your Fan Page


What to Measure & How


Tip #1 Go Viral: Leverage Wall FeedTip #1 Go Viral: Leverage Wall Feed

Wall Feeds show updates on your Wall and your fans Home Tab

First thing your fans see when they log in

Your updates show on your profile Wall

Allows fans to engage with you – each activity is shared with their


network

Tip #2 Connect Your Blogp g


Tip #3 Offer Unique Valuep q


Tip #4 Promote Your Brand and pCompany


Honda Brand Promotion


Tip #5 Create Custom Tabsp


Tip #6 Create and Join Networksp

Create a company network for Create a company network for your employees to join


http://www.facebook.com/help/contact.php?show_form=add_work

Tip #7: Leverage Existing Networkp g g

No worrying about Spam filters blocking your Facebook communicationFacebook communication


Tip #8: Optimize for Searchp p Facebook Search Based on # Fans

Google Search Search Engine Optimization (SEO)g p ( )


Tip #9: Get Your Vanity URLp y Acquire 100 fans and get a personalized Facebook URL http://www.facebook.com/YourBusinessNameHerep

Great for Search Engine Optimization


Tip #10: Advertise on Facebookp

http://www.facebook.com/advertising


http://www.facebook.com/advertising

Note: You must be logged in to create an ad

What Do You Want to Advertise Advertise a website or something on Facebook (Page, Group or

Event)


Create Your Ad


Target Your Audienceg Target By Location, Gender, Age, Keywords, etc.


Set Your Budget Choose Pay Per Click or Pay Per View

Recommend PPC


Your Ad Goes Live


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How to Get Started

How to Create Your Business PageHow to Create Your Business Page




Friends, Fans, Activity, , y


Traffic, Leads, Customers, ,


What to do?Create a Fan Page:

http://www.facebook.com/pages/create.php

Become a Facebook Fan:http://facebook.com/DigitalHillhttp://facebook.com/DigitalHill

Follow Digital Hill on Twitterh l llhttp://twitter.com/DigitalHill

Get Today’s Slides here:yhttp://www.digitalhill.com/page/60/Social-Media


The End!Contact us to set a meeting on reviewing your business & what social media might work best& what social media might work best

We offer Social Media Marketing integration on varying levels from start-up/customization for you to run, to fully managed f p f y , f y g

social media services.

We’d be glad to talk further. THANKS FOR YOUR TIME.

1-888-537-0703


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