facebook day with telefonica's blue via

Herbert Schmid

Telkos suck!?

What do you (really) think of telcos?

Using odd standards !

Using web standards

Official SDK‘s

https://github.com/BlueVia/BlueVia/tree/master/examples

Code examples on github:

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Greedy!

Sharing!

70% of app sales

70% of subscription payments

50% of advertising revenue

20% of incoming SMS / MMS traffic

10% of outgoing SMS / MMS traffic

e.g. UK > 80% and Germany > 70%

A new revenue source for developers

Application Sales

Advertising

Freemium (premium features

via in-app payments)

In-App Payments

Revenue Share

for Network

Operator services

NEW

Subscriptions

Fragmented!

One platform for all countries

Developer

Customers

Customers

Customers

Customers

Customers

Customers

Customers

~ 200 Mio Users already integrated

Unified ? WAC – one cross operator API

Not (really) interested in developers !!

Sponsored Contributed

Offered by BlueVia

Planned

Free Ads

Creating shared knowledge!

http://www.slideshare.net/bluevia/bluevia-marketing-toolkit-8294884

http://www.visionmobile.com/rsc/researchreports/VisionMobile-Developer_Economics_2011.pdf http://www.m-e-f.org/fileadmin/user/Suhail/Enablers/MEF_Guide_to_Enabling_services_FINAL.pdf

Found member

Country reports on bluevia.com

What do you think?

STILL ?

What do telcos add to (my) App Development?

Payment (via WAC)

Russian payment Roulette

Virtual goods - Dating

Virtual goods - Fashion

Using the Context API

Text Deck Pro / SMS API

Car sharing App / SMS MT

Fleet Management / LBS

Want to test it?

2. use the sandbox to simulate error conditionsc

3. run your app under real conditions in testing mode

Just use the sandbox URLs: https://api.bluevia.com/services/REST/SMS_Sandbox/... https://api.bluevia.com/services/REST/MMS_Sandbox/...

Use the following test URL: https://bluevia.com/test-apps/authorise Get monthly credits for: - Sending SMS/MMS to your app (MO) - Sending SMS/MMS from your app (MT)

1. Try the API console to familiarise with REST calls

So everything is hunky dory?

We don’t have API ubiquity in all countries OAuth 1.0 is problematic

The „Customer pays / Revenue Share“ model is not simple

BlueVia only supports O2 customers

We are in Public Beta - We need your Feedback - We continuously improve the platform

Let’s give it a try!