facebook ads guide 2 (advanced)

What we’ll cover today• Social Sales Funnel Overview• How to use Facebook ads to target your ideal clients• How to use retargeting to nurture leads

• How to use retargeting to recover lost sales• Social Sales Strategies• How you can create your own Social Sales

Funnel

Building your Social Sales Funnel

Social Sales Funnels

Dallas McMillanDigital Strategist

Building your Social Sales Funnel

Social Sales Funnels

Focus on:

Traffic

Design, Develop & Deliver

Building your Social Sales Funnel

Be Known for 1 Thing

1THING

How do you attract more ideal clients…

1. Know

2. Like

3. Trust

4. Try

5. BuyAnd convert them into buyers?

Know

Social Sales Process• Who we are• What we do• Who we help• What’s the ROI

• Challenge: getting noticed

Know

Like

Social Sales Process• Why we do it• How we’re different• Why they should

care• What we stand for

• Challenge: Building alignment + Being remembered

Know

Like

Trust

Social Sales Process• Why trust us• Our expertise• What’s the proof

• Challenge: Making Sense & Differentiation

Know

Like

Trust

Social Sales Process• How it works• How it’s easy• That it’s for them

Qualifiy Buyer

• Challenge:• Get them to take

action

Try

Know

Like

Trust

Social Sales Process• Convert Sale• Begin Onboarding• Deliver Value

• Challenge:Deliver detail while maintaining big picture and relationship

Try

Buy

Know

Like

Trust

Social Sales Process

Try

Buy

Output = Value =Revenue+ Relationships

Know

Like

Trust

Social Sales Process

Try

Buy

Search

Social

Share

Sales

Solution

Influential Digitalwww.influential.com.au

But now this takes place in an online, social environment

Putting it All Together

Types of Traffic• Owned• Earned• Paid

• Email• Search

Social• Organic

We Need Inbound Traffic

Social Sales Process supports the customer journey

This creates a foundation for us to build our online profile, or marketing process, and our

product ecosystem

Building your Social Sales Funnel

Traffic Sources:Facebook Ads

New Facebook Ads Features• New Ads Manager• Power Editor• Custom Audience• Lookalike Audience• Facebook Pixels• Retargeting

Putting it All Together

Building your Social Sales Funnel

Dallas McMillanDigital Strategist

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Putting it All Together