eyesore to eyecandy: elevate your brand online

Eyesore to Eyecandy:

Elevate Your Brand Online!Cassie Dispenza

Sr. Director, Marketing & Partnerships

Saffire

Print-at-Home TicketsInclude sponsor logos

Include advertising

Advance Tickets

Scanning Pre-Sold Tickets

Gate Sales

Gate Sales

WE’LL SEND THE SLIDES IF YOU LEAVE

YOUR BUSINESS CARD!

Elevate Your Online Image

LOGO

PHOTOGRAPHY

Part One:

How mportant is it?

So your logo isn’t up to par…

v

v

Symbolism & Meaning

What is YOUR

Venue’s Brand?

Your BrandIt’s a promise.

It’s an image people associate with you.

It’s a set of core values.

It’s an emotion.

Core Values1) We are Smart & Creative Innovators

2) We Make Nerdy Fun!

3) We are Dedicated Team Players

4) We Treat Our Clients Like Family

Core FocusOur passion is empowering people to feel smart and successful

Our niche is simple, integrated websites and ticketing

Cool, thanks.

So where can I get a little help?

Part 2: Striking Photography

Photography

Matters

What Makes a Good Photo?

Image Quality

25%

Effectiveness

25%

User Response

25%

Message

25%

Physical Size

Quality – Physical Size

Image Quality

25%

Effectiveness

25%

User Response

25%

Message

25%

Physical Size, Quality

Composition, Emotion, Interest

Effectiveness - Composition

Effectiveness - Composition

Emotion, Interest

Emotion, Interest

Image Quality

25%

Effectiveness

25%

User Response

25%

Message

25%

Physical Size, Quality

Composition, Emotion, InterestMessage to Your Users

Message

Wait a minute, is this place a parking nightmare? That place looks like fun!

Message

OMG – what a sweaty sea of humanity! Wow, I want to take the kids here for some fun!

Image Quality

25%

Effectiveness

25%

User Response

25%

Message

25%

Physical Size, Quality

Composition, Emotion, InterestMessage to Your Users

Influence Decisions

Now, Go Get Some!

PHOTOGRAPHYOnline resources for

Online Resources

Find Your Own Photos Online

Final Tip:

Consider Your Space!

Thank you.cassie@saffire.com

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