exxon spill vadez
Post on 13-Aug-2015
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Valdez Oil Spill
• Prince William Sound, Alaska
• Spilled 26,000 – 750,000 barrels
• Covered 2,100km of coastline
• 28,000 km2 of ocean
Tough People For PR• Oil Spill Trustee Council• National Oceanic and Atmospheric Admin.• Greenpeace• Sierra Club• Defenders of Wildlife
Immediate Effects• 100,000 – 250,000 Seabirds• 2,800 Sea otters• 12 river otters• 300 harbor seals• 247 bald eagles• 22 orcas• Billions of salmon and herring eggs
Bad PR?• No Extensive emergency plan
• Not sufficient emergency media response plan
• Ignorance• Refused assistance• No spokesman• Interview refusals• Delay in cleanup
Bad PR?• Failed to – Follow own procedure;– Leadership;– Concern;– Involve media; – Respond to activists
• Short-term gain is off-set by long-term financial, legal & reputational pressures
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