Content
Valdez Oil SpillTough People For PR
CausesLate Actions
CleanupEffects
Bad PR?
Valdez Oil Spill
• Prince William Sound, Alaska
• Spilled 26,000 – 750,000 barrels
• Covered 2,100km of coastline
• 28,000 km2 of ocean
Tough People For PR• Oil Spill Trustee Council• National Oceanic and Atmospheric Admin.• Greenpeace• Sierra Club• Defenders of Wildlife
Identified Causes• Fail to provide crew
• Fail to maneuver the vessel
Identified Causes• Broken RAYCAS system
• Iceberg monitoring is never installed
Identified Causes
• Half size crew• 12-14 Hours shifts
Identified Causes• Tanker inspections was not done• Lack of available equipment for the
cleanup
After 10 Days
Advertisements about Exxon’s Excuse
Cleanup• Solvent Mixture
• High-pressure hot water
High-pressure Hot Water Destroyed
• Microbial Populations• Organisms
Immediate Effects• 100,000 – 250,000 Seabirds• 2,800 Sea otters• 12 river otters• 300 harbor seals• 247 bald eagles• 22 orcas• Billions of salmon and herring eggs
Jury Award• $287 million for actual damages• $2.5 billion for punitive damages
Exxon Spent• $2 billion on cleaning up• $1 billion to settle charges
Oil Still Remains!• Early 2007 98 m3 of oil remain
• Declining 4% per year
Bad PR?• No Extensive emergency plan
• Not sufficient emergency media response plan
• Ignorance• Refused assistance• No spokesman• Interview refusals• Delay in cleanup
Bad PR?• Failed to – Follow own procedure;– Leadership;– Concern;– Involve media; – Respond to activists
• Short-term gain is off-set by long-term financial, legal & reputational pressures