export channel innovation go digital
Post on 29-Mar-2022
2 Views
Preview:
TRANSCRIPT
Swisse in China: From 1 to 10
Alibaba Independentplatform
Communitybased
platform
Social mediabase
platform
Social+Review
+ECommerce
Verticalplatform
Brick & mortal
Replicate The Same Model In South East Asia
Content creation Offline event KOL/KOC Conversion
Vietnam facebookplatform
Replicate The Same Model In South East Asia
Major E-Commerce Platform in
SEA
13.2
5.0 5.02.9 2.3 1.0
20.6% 22.4%
18.1% 16.8%
9.5%
31.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
0.0
5.0
10.0
15.0
20.0
25.0
30.0
Indonesia Malaysia Thailand Vietnam Singapore Philippines
2019 SEA E-Commerce Size (Billion USD) and YoY Growth
GMV Growth%
FY19 Alibaba GMV
USD853B
2019 SEA 6 countries EC GMV
USD29.4B(3.5% of Alibaba)
SEA EC Ecosystem
Ecommerce platform• Regional players: Lazada & Shopee• Country players: Tiki.vn, Toko.id, Buka.id…
Social media• Facebook• Whatsapp• Wechat
Emerging trend: Social selling network
Opportunities
• EC continuous growth
• Australia halo – nature & health
• Low entry cost
• Broad distribution
Challenges
• Constant evolving
• Supply & demand planning
• Local regulation
• Trustworthy trade partner
• Order fulfillment
• Payment
top related