exploring your business idea

Exploring your business idea

Media Evolution

20th February 2011

Mary Carty

About Me

Can you see me?

3, 2, 1 Go!

Part 1

Stage 1:

Do I have a problem worth solving?

Profile

Profile

• 5 testers will discover 85% of the problems

• Customers are better at articulating problems than visualizing solutions

Toddle.com

Workshop 1

What is the problem

Is there a market for what I want to do?

Stage 2:

Twitter

Websites

Micro sites

VimeoYouTube

Facebook

LinkedIn

Blogs

Facebook

Website

Twitter

LinkedInEmail

Flickr

Event Blog

Vimeo

YouTube

Marketing Loop

How do I get to MVP as soon as I can?

Product

Market

Fit

Three words to rule them all …….

Flickr

EventBrite

Workshop 2

Why are happy customers your number 1 priority?

Cathy Fitzgerald

Workshop 3

Stage 3

Monetization

2000 voices

Barney

Workshop 3

Funding models for me

20 x 200

Stage 4

Partnerships

Mashery

Is sharing worth it?Workshop 4

Is there skin in the game?

Next stepsWorkshop Customer Journey & Online Touch Points

Capture Audience

Segment Audience

Measure & report

Marketing PlanNext Steps

Write down the 3 most important things you heard today.

Write down the 3 things you WILL do after today’s

session.

Thank you

Thanks

Email: mary@spoiltchild.com

Twitter: @marycarty

Web: www.spoiltchild.com

Blog: www.marycarty.com

Today’s Resources:

www.marycarty.com/thankyou2