explaining ux with a glass of lemonade

Per Axbom — @axbom

Explaining UX with a glass of

lemonade

AMY MAX

AMY MAX

AMY MAX

AMY MAX

AMY MAX

HA HA YOUCAN TRYDARLING...

AMY MAX

AMY MAX

I’LL HELPYOU...

COUSIN CAROL ARTISTIC ADAM

COUSIN CAROL ARTISTIC ADAM

COUSIN CAROL ARTISTIC ADAM

COFFEE WILL LEAVE A STAIN

LEMONADEWILL BOOST YOUR BRAIN!

1 MINUTE THIS WAY

1 dollar!

LEMONADE!

BOOST YOUR BRAINFOR 1 DOLLAR

LEMONADE!

BOOST YOUR BRAINFOR 1 DOLLAR

LEMON-MAID

BOOST YOUR BRAINFOR 1 DOLLAR

LEMON-MAID

BOOST YOUR BRAINFOR 1 DOLLAR

LEMON-MAID

BOOST YOUR BRAINFOR 1 DOLLAR

LEMON-MAID

BOOST YOUR BRAINFOR 2 DOLLARS

LEMON-MAID

BOOST YOUR BRAINice 5 dollars!

WHAT THE LEMON-MAID TEAM DID• Understood negative stress

and the power of a stress-free environment

• Understood the power of habits (coffee) and using it to their advantage

• Attracted with copywriting, images and design

• Made clear signage to guide and direct people

• Created shareable items that helped others market the product

• Used psychological phenomenons to increase the perceived value of the product

• Listened to customers to continuously tweak and adapt product offerings based on customer behavior

15 YEARS LATER...

LEMON-AID

CEO

LEMON-AID

CEO Copywriter AD UX

LEMON-AID

CEO Copywriter AD UX

LEMON-AID

CEO Copywriter AD UX

Lean UX

LEMON-AID

CEO Copywriter AD UX

Lean UX

”Experimentation and teamwork”

LEMON-AID

CEO Copywriter AD UX

Lean UX

”Experimentation and teamwork”

LEMON-AID

CEO Copywriter AD UX

Lean UX

”Experimentation and teamwork”

LEMON-AID

CEO Copywriter AD UX

Lean UX

”Experimentation and teamwork”

keep an eye

on the goal