alex’s lemonade stand
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Alex’s Lemonade Stand. Case Study by Shersy Benson. Mission Statement. - PowerPoint PPT PresentationTRANSCRIPT
Alex’s Lemonade Stand
Case Study by Shersy Benson
To raise money and awareness of childhood cancer causes, primarily research into new treatments and cures.To encourage and educate others, especially
children, to raise money for childhood cancer by holding their own Alex's Lemonade Stands.To expedite the process of finding new cures and bringing them to
children with cancer now.
Mission Statement
Annual Budget 2008-2009
Annual Revenue & Expenses
Fiscal Year Starting: June 1, 2008Fiscal Year Ending: June 1, 2009Revenue Total Revenue $6,790,666Expenses Total Expenses $5,388,996
Medical ResearchBudget: $5,000,000Population Served: Children and Youth (infants - 19 years.)
To fund the top childhood cancer research projects. One area that ALSF especially likes is seed funding so that our money can be leveraged into larger funding using the preliminary data generated from our funding. Another area of interest is to fund infrastructure in clinical trial programs so that the sickest children can get the treatments they need quicker.
We have many examples of success including researchers that have been able to leverage our seed funding into funding as much as 10 times our funding level. We have also seen examples of children getting enrolled in needed clinical trials quicker.
Technology- for the cure
AND for the nonprofit
Utilized to track and maintain thousands of
records, donations, volunteers and fundraisers
Fundraising Pages
Social Networking Platforms
Database Management System
Business Processes
How does it work?
Grassroots outreach
Volunteer Utilization (27k annually- over 100k total)
Streamlined high-touch campaigns
High-touch means the amount of times you connect and interact with a donor or volunteer. They more you interact, the more likely you are to have increased participation and increased donations
Streamlining the process allows a much larger reach than what was available just a few years ago
Fundraising Ideas
Just like Alex, you can hold your own lemonade stand…
Or sell your old stuff, if that is your plan!
Yard Sale
Collecting change is quite simple too…
Or share Alex’s story while celebrating you!
Run, bike or swim for the cure…
Or make your special day
mean even more!
Cookies, brownies and cupcakes are always a hit…
Or set an online goal and
fundraise for it!
Whether you choose from this list or have your own idea in mind…
You are helping us fight childhood cancer, one cup at a time!
Management Decisions
Family ties from the beginning
Executive DirectorsLiz & Jay Scott, Alex’s parents
They utilized their own connections and resources to build the nationwide organization
SWOT Analysis
Strengths, Weaknesses, Opportunities,
& Threats
Strengths & Opportunities
Strengths
Cause is universally liked
Compelling needs
High-tech for younger generations
Streamlining inclusiveness
interactive
Opportunities
Partnering with major fads (ex: Twilight)
New technology
Outreach to all children’s hospitals
Weaknesses & ThreatsWeaknesses
Brand recognition
Everything is digital
Low revenue per fundraising event
Need many people to keep data management accurate and monitored
Threats
67 medical research nonprofits
168 Children’s nonprofits
No old-fashioned ways to give
Freedom and individualizing of campaigns
The cure (Best reason to close)
Continue the momentumBusiness Solutions
Solutions for the future“Text to donate” signs provided for lemonade stands
Implement automated editing and censorship on personal web pages
Automated merchandise sales and shipment
Integrated and automated donor/ data management system
Skype/ Live cam lemonade stand for video files/media
Conclusion Nonprofit Overview
Business Process
Technology
Management Decisions
SWOT analysis
??????
Questions
Why use high touch campaigns?
What is the best method to organize data for this nonprofit?
Referenceswww.guidestar.orgwww.Alexlemonadestand.orgIRS-990 208, 2009, 2019http://www.thenonprofittimes.com/article/detail/high-tech-and-high-touch-how-one-helps-the-other-2794Business Process Management JournalISSN: 1463-7154