evolution of mobile advertising — what will mobile look like in 10 years?

Ofer Druker, CEO

Matomy Media Group

WELCOMETO THE MULTI-CHANNEL,

MULTI-MEDIA MOBILE WORLD

Mobile is Everywhere

Mobile Advertising Landscape

Today’s Big Mobile Ad Trends

Future of Mobile Advertising

www.Matomy.com | @MatomyGroup

www.Matomy.com | @MatomyGroup

2007 launch of iPhone: new era of advertising

Early days: isolated, distinct unit; miniaturized

version of desktop

Now: targeting, data, smart creative. Most

important: performance-oriented advertising

www.Matomy.com | @MatomyGroup

Big changes underway in mobile

Advertising shifting from single media channels to

cross-channel & multi-device

Era of one-mobile-device-per-person is over

Welcome to the multi-device, multi-media era of

mobile advertising

The connected consumer

Mobile wins time share of users

Changing every part of digital advertising – from engagement to

acquisition to retention

Still highly fragmented but maturing

www.Matomy.com | @MatomyGroup

Treated mobile like mini version of Web

Our vision and strategy has evolved

Now see mobile as integrated part of all forms of

marketing and advertising

View every consumer interaction through mobile lens

Mobile is everywhere at Matomy

www.Matomy.com | @MatomyGroup

New ad platform to improve user acquisition ROI

Simplifies user acquisition and

app monetization via FBTarget and acquire new users

within and outside of FB

Creates new app monetization model based on precise user

targeting

Look for Audience Network to be integrated with external networks

and agencies

www.Matomy.com | @MatomyGroup

Track performance deeper in sales funnel

Move to CPA, CPI or rev share model

More sophisticated and efficient media buying

Find more valuable and engaged users

Crucial to evolution of mobile

advertising

Helping reshape mobile into multi-

device, multi-media ad ecosystem

Data important to efficient, cross-

channel user acquisition

RTB extends life of mobile app

monetization campaigns

Invest in Facebook’s Audience Network

Invest in Mobile Performance Marketing

Work with the Right Marketing Partner

www.Matomy.com | @MatomyGroup

www.Matomy.com | @MatomyGroup

Ofer DrukerCEO

Matomy Media Group

E: ofer@matomy.com

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CONNECTED

Thank You