evolution of mobile advertising — what will mobile look like in 10 years?
DESCRIPTION
Mobile has become a disruptive force in almost all aspects of people’s lives. Mobile is growing rapidly and that growth is causing dramatic changes in how consumers interact with brands and how advertisers market to those consumers. The era of the one-mobile-device-per-person is over. Welcome to the multi-device, multi-channel mobile media environment. In this keynote presentation from AppsMania 2014, Matomy Media Group CEO Ofer Druker takes an evolutionary look at mobile advertising from where it has come to where it is now and finally, to what it will look like in 10 years.TRANSCRIPT
Ofer Druker, CEO
Matomy Media Group
WELCOMETO THE MULTI-CHANNEL,
MULTI-MEDIA MOBILE WORLD
Mobile is Everywhere
Mobile Advertising Landscape
Today’s Big Mobile Ad Trends
Future of Mobile Advertising
www.Matomy.com | @MatomyGroup
www.Matomy.com | @MatomyGroup
2007 launch of iPhone: new era of advertising
Early days: isolated, distinct unit; miniaturized
version of desktop
Now: targeting, data, smart creative. Most
important: performance-oriented advertising
www.Matomy.com | @MatomyGroup
Big changes underway in mobile
Advertising shifting from single media channels to
cross-channel & multi-device
Era of one-mobile-device-per-person is over
Welcome to the multi-device, multi-media era of
mobile advertising
The connected consumer
Mobile wins time share of users
Changing every part of digital advertising – from engagement to
acquisition to retention
Still highly fragmented but maturing
www.Matomy.com | @MatomyGroup
Treated mobile like mini version of Web
Our vision and strategy has evolved
Now see mobile as integrated part of all forms of
marketing and advertising
View every consumer interaction through mobile lens
Mobile is everywhere at Matomy
www.Matomy.com | @MatomyGroup
New ad platform to improve user acquisition ROI
Simplifies user acquisition and
app monetization via FBTarget and acquire new users
within and outside of FB
Creates new app monetization model based on precise user
targeting
Look for Audience Network to be integrated with external networks
and agencies
www.Matomy.com | @MatomyGroup
Track performance deeper in sales funnel
Move to CPA, CPI or rev share model
More sophisticated and efficient media buying
Find more valuable and engaged users
Crucial to evolution of mobile
advertising
Helping reshape mobile into multi-
device, multi-media ad ecosystem
Data important to efficient, cross-
channel user acquisition
RTB extends life of mobile app
monetization campaigns
Invest in Facebook’s Audience Network
Invest in Mobile Performance Marketing
Work with the Right Marketing Partner
www.Matomy.com | @MatomyGroup
www.Matomy.com | @MatomyGroup
Thank You