evolution of digital technology
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Digital Marketing
Evolution of ‘the web’
Time to reach 50 000 000
38y
Time to reach 50 000 000
13y
Time to reach 50 000 000
4y
Time to reach 50 000 000
3y
Time to reach 50 000 000
2y
Time to reach 50 000 000
<1y
Time to reach 50 000 000
Hierarchy of needs
1943 - Maslow
1943 - Maslow 2013 - …
The internet in numbers
7,5B World
Population
3,4B Internet Users
1,4B Add since 2010
45% Internet
penetration
InternetSTATS
507M People
402M Internet
users
79,3% Internet
penetration E.U.
7,5B World
Population
3,4B Internet Users
1,4B Add since 2010
45% Internet
penetration
InternetSTATS
8,7 People7,1 Internet
users
82% Intenet
penetration
81,9% Internet
penetration
7,2B World
Population
3,2B Internet Users
1,2B Add since 2010
40,4% Internet
penetration
Austria
InternetSTATS
48%18%9%
%Share
WEB 0.0 Developing the internet
WEB 1.0 The world wide web is born
WEB 1.0 Read ONLY
WEB 1.0 Read ONLY -
First Search Engine
1993
WEB 1.0 Read ONLY
WEB 1.0 Internet bubble
Internet Succes!?WEB 1.0
Internet bubble
Internet Succes!?WEB 1.0
Internet bubble
Internet Succes!?Today
A new internet bubble?
Internet Succes!?Today
A new internet bubble?
Internet Succes!?Today
A new internet bubble?
Internet Succes!?Today
A new internet bubble? ?
Internet Succes!?Today
A new internet bubble?
TodayA new internet bubble?
TodayA new internet bubble?
TodayA new internet bubble?
Internet Succes!?Today
A new internet bubble?
Internet Succes!?Today
A new internet bubble?
Internet Succes!?Today
A new internet bubble?
Information Age
5MB - $120.000 65MB - $60
Eric Schmidt CEO of Google
1 Byte = 1 grain of rice
1 Byte = 1 grain of rice
1 Kylobyte = 1 bowl of rice
1 Byte = 1 grain of rice
1 Kylobyte = 1 bowl of rice
1 Megabyte = 8 bags of rice
1 Byte = 1 grain of rice
1 Kylobyte = 1 bowl of rice
1 Megabyte = 8 bags of rice
1 Gigabyte = 3 trucks of rice
1 Byte = 1 grain of rice
1 Kylobyte = 1 bowl of rice
1 Megabyte = 8 bags of rice
1 Gigabyte = 3 trucks of rice
1 Terabyte = 2 container ships
1 Byte = 1 grain of rice
1 Kylobyte = 1 bowl of rice
1 Megabyte = 8 bags of rice
1 Gigabyte = 3 trucks of rice
1 Terabyte = 2 container ships
1 Petabyte = covers Manhatten
1 Byte = 1 grain of rice
1 Kylobyte = 1 bowl of rice
1 Megabyte = 8 bags of rice
1 Gigabyte = 3 trucks of rice
1 Terabyte = 2 container ships
1 Petabyte = covers Manhatten
1 Exabyte = covers west coast USA
1 Byte = 1 grain of rice
1 Kylobyte = 1 bowl of rice
1 Megabyte = 8 bags of rice
1 Gigabyte = 3 trucks of rice
1 Terabyte = 2 container ships
1 Petabyte = covers Manhatten
1 Exabyte = covers west coast USA
1 Zettabyte = fills Pacific Ocean
1 Byte = 1 grain of rice
1 Kylobyte = 1 bowl of rice
1 Megabyte = 8 bags of rice
1 Gigabyte = 3 trucks of rice
1 Terabyte = 2 container ships
1 Petabyte = covers Manhatten
1 Exabyte = covers west coast USA
1 Zettabyte = fills Pacific Ocean
1 Byte = 1 grain of rice
1 Kylobyte = 1 bowl of rice
1 Megabyte = 8 bags of rice
1 Gigabyte = 3 trucks of rice
1 Terabyte = 2 container ships
1 Petabyte = covers Manhatten
1 Exabyte = covers west coast USA
1 Zettabyte = fills Pacific Ocean
1 Byte = 1 grain of rice
1 Kylobyte = 1 bowl of rice
1 Megabyte = 8 bags of rice
1 Gigabyte = 3 trucks of rice
1 Terabyte = 2 container ships
1 Petabyte = covers Manhatten
1 Exabyte = covers west coast USA
1 Zettabyte = fills Pacific Ocean
1 Byte = 1 grain of rice
1 Kylobyte = 1 bowl of rice
1 Megabyte = 8 bags of rice
1 Gigabyte = 3 trucks of rice
1 Terabyte = 2 container ships
1 Petabyte = covers Manhatten
1 Exabyte = covers west coast USA
1 Zettabyte = fills Pacific Ocean
1 Byte = 1 grain of rice
1 Kylobyte = 1 bowl of rice
1 Megabyte = 8 bags of rice
1 Gigabyte = 3 trucks of rice
1 Terabyte = 2 container ships
1 Petabyte = covers Manhatten
1 Exabyte = covers west coast USA
1 Zettabyte = fills Pacific Ocean
infoBESITAS
WEB 2.0 Participating Web
2004
WEB 2.0 Participating Web
WEB 2.0 Participating Web
2006
WEB 2.0 Participating Web
WEB 2.0 Participating Web
Traditional Publishing
Social Publishing
Interaction
1998 2006 2016
DAYS HOURS MINUTES100D 10K 10M
WEB 2.0 Participating Web
WEB 2.0
WEB 2.0
WEB 2.0
not more than 6h within 6h within 1h
77% 85% 65%
WEB 2.0
WEB 2.0
WEB 2.0 Participating Web
WEB 2.0 Participating Web
Mobile Society
Web 2.0? Mobile Society
Web 4.0? Mobile Society
Web 4.0 Mobile Society
Web 4.0 Mobile Society
From “move-ability”
Web 4.0 Mobile Society
To “We bring it along all the time”
Web 4.0 Mobile Society
Smart, portable, personal, context-aware, multifunctional devices …
Smart, portable, personal, context-aware, multifunctional devices … which can be used to make a phone-call
Web 4.0 Mobile Society
Web 4.0 Mobile Revolution
Web 4.0 Mobile Revolution
Web 4.0 Mobile Revolution is slowing down
Web 4.0 Mobile Revolution is slowing down
Web 4.0 Mobile Revolution
Early Market Mainstream Market
Web 4.0 Mobile Revolution
Hype Cycle
Hype CycleTechnology2015
Hype CycleTechnology2016
Mobile Revolution
Web 4.0 Mobile Revolution
Web 4.0 Mobile Society
Web 4.0 Mobile Society
Something strange happened while we switched to mobile screens…
Video Then Video Now
Web 4.0 Mobile Society
Web 4.0 Mobile Society
Web 4.0 Multi-screen
Web 4.0
But
The end of the ‘screen age’ is near!
Web 4.0 Less screens more connections
Web 4.0 Less screens more connections
Web 4.0 Less screens more connections
Web 4.0 Less screens more connections
Web 4.0 Less screens more connections
Web 4.0 Less screens more connections
The internet will disappear!
“When everything is connected, the internet as we know it will be gone. You won’t need to push a button (safari, explorer) anymore to be online. Connectivity will belike oxygen: all around!”
Web 4.0 Less screens more connections
Web 3.0 Semantic Web
Web 3.0 Semantic Web
A semantic web is a web where all information is categorized and stored in such a way that a computer can understand it as well as a human.
Web 3.0 Semantic Web
Web 3.0
Web 3.0 Semantic Web
Web 3.0 Semantic Web
“Data is moving from something you use outside of the work stream to becoming a part of the business app itself. It’s how the knowledge worker is actually performing their job.”
Frank Bien, CEO of Looker (2016)
Web 3.0 Semantic WebAugmented & Virtual reality Tailor made & Personal (search) Deductieve Reasoning
Web 3.0 Virtual Reality in 1991Web 3.0
Web 3.0 Virtual reality today
Web 3.0 Semantic Web
Web 3.0 Semantic Web
Web 123
Web 123
Degree of social connectivity
Deg
ree
of in
form
atio
n co
nnec
tivi
ty
Web 123
Degree of social connectivity
Deg
ree
of in
form
atio
n co
nnec
tivi
ty
Web 1.0The Web
connects information
Web 123
Degree of social connectivity
Deg
ree
of in
form
atio
n co
nnec
tivi
ty
Web 1.0The Web
Web 2.0Social Web
connects information connects people
Web 123
Degree of social connectivity
Deg
ree
of in
form
atio
n co
nnec
tivi
ty
Web 1.0The Web
Web 2.0Social Web
Web 3.0Semantic Web
connects information connects people
connects knowledge
Web 123
Degree of social connectivity
Deg
ree
of in
form
atio
n co
nnec
tivi
ty
Web 1.0The Web
Web 2.0Social Web
Web 3.0Semantic Web
Web 5.0Meta Web
connects information connects people
connects knowledge connects intelligence
…. And I don’t even like numbers!
Web 123In
tera
ctio
n
Data
Web 123
Data
Inter
actio
n
Web 123
Data
Mea
ning
Inter
actio
n
Web 123
Data
Mea
ning
Inter
actio
n
Web 123
Data
Mea
ning
Inter
actio
n
Web 1.0The Webpure data
Web 123
Data
Mea
ning
Inter
actio
n Web 2.0Social Web
Web 123
Data
Mea
ning
Inter
actio
n
Web 3.0Semantic Web
Web 123
Data
Mea
ning
Inter
actio
n
Intelligent Web
Web 5.0
Web 123
Data
Mea
ning
Inter
actio
n
Web 123
Data
Mea
ning
Inter
actio
n
Web 123
Data
Mea
ning
Inter
actio
n
Web 123
Data
Mea
ning
Inter
actio
n
Web 123
Data
Mea
ning
Inter
actio
n
Digital Marketing
wearesocial.com comscore.com www.gartner.com www.KPBC.com www.statista.com
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