everything you need to know about brand licensing

Everything You Need to Know about

Brand Licensing

Contributed by Flevy on December 5, 2014 in General

Pete Canalichio is an expert with over 20

years of global experience in the areas of

Brand Strategy and Brand Licensing, working

with brands such as The Coca-Cola Company

and Newell Rubbermaid. Recognized as a

leading expert he is frequently asked to speak

at branding and licensing conferences and

leading business schools globally.

His firm recently published a series of

training guides/webinars and videos on brand

licensing to Flevy. See them listed below:

Brand Licensing Guidebook

Guide Only / Guide + Video

Defining Your Brand Licensing Gameplan

Guide Only / Guide + Video

Scouting for Playmakers

Guide Only / Guide + Video

Grooming Perennial Champions

Guide Only / Guide + Video

Signing Your Dream Team

Guide Only / Guide + Video

Getting Ready for the Draft

Guide Only / Guide + Video

Interested in other aspects of Corporate Marketing? Take a look at our Marketing Plan Development Toolkit .

Brand Licensing Webinar Series Bundle – this includes all the guides listed above

Guide Only / Guide + Videos

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