everybody is abroad during summer?
Post on 20-Feb-2017
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Everybody is abroad during summer ?
Are you kidding!
92% of the Belgians stay in the country during the holidays & spend even more time outside
Source: Proximus 2015
Mobile Data consumption sky high @ summer festivals
2015 summer festivals:
29.184 GB or the equivalent of 202.083 hours of music
Source: Proximus 2015 – infographic Twitter
People are more receptive to advertising during summer
Increased brand awareness and attribution result in higher memorisation • Adshel 2m²: +11% • More O’Ferrall billboards: +21%
18,189
19,417
16,031
20,778 21,589
19,351
15
17
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21
23
CCB campaigns 2m² Billboard
Utility score summer campaigns vs yearly average
all year summer
Source: Cobra 2012-2015 | 437 tested campaigns
92% stay in the country !
Clear Channel cities are hotspots during summer
Source: Clear Channel Marketing | Proximus 2015
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