events & sponsorships ppt
Post on 17-Aug-2015
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Events & Sponsorships
Planning, Promoting & Profit
Jeffrey J. LaValleyPrincipal & Creative DirectorFlourish Concierge & Consulting
Maureen M. SullivanPresident & Chief Creative OfficerMaureen Sullivan Media Group
Planning
What is an event?
Event: def., n. gathering of people at a certain place, at a certain time, for a specific reason
Planning
A-thon Award Ceremony Awareness Breakfast Benefit
Breakfast/Luncheon Board Meeting Building Dedication Business Dinner Donor Event Golf Tournament Lecture/Seminar
Networking Event Press Announcement Product Launch Scholarship Dinner Retreat Road Race/5K Trade Show VIP Event Wine Tasting
Planning
Planning Choose your event wisely!
Planning What is your fundraising goal?
First things first…
Planning
Planning
Have a roadmap…
Planning
Planning
Planning
Know your audience…
Planning
Choosing a venue…
Planning
The importance of choosing your venue
Planning
Who does what?
Planning
Strengths of Event Planning
Planning
Opportunities for Event Planning
Planning
Communication Tools
Planning
Planning
Communicate, Communicate, Communicate
Promotion
Set A Goal Set A Budget Get Creative
Promotion
Cultivating Media Relationships Press Releases Social Media
What is the real goal?
Profit
Profit
TIP 1: Stay on top of your budget TIP 2: Everything costs money. Start at $0
and work up to “cheap.” Be aware what you can trade , or get volunteers to do, and where you really have to spend money
TIP 3: Do not scrimp on marketing materials. Hire a good marketing firm or graphic designer. Image is everything
Planning, Promoting & Profit
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