euroscreen highlights: walking on sunshine

Walking on Sunshine

Apulia Film Commission

Cristina Piscitelli

WALKING ON SUNSHINE

WALKING ON SUNSHINE

APULIA FILM COMMISSION AND PUGLIAPROMOZIONE

• Apulia Film Commission and Puglia Promozione are regional agencies whose objective is to support regional development

• The aim of their co-operation on Walking on Sunshine was to promote Apulia

• € 270.629,00 grant

• € 1.237.528 production spend in Puglia Region

WALKING ON SUNSHINE

APULIA FILM COMMISSION FIGURES

• Vertigo Films benefitted from Apulia Film Commission’s National/International Film Fund

• Locations in south Puglia: Lecce – Nardò – Torre San Giovanni (Ugento)

• Shot in Apulia from 2 to 29 October 2013

• 27 crew members were local

• Three hotels and four apartments used for

crew accommodation

• Three catering companies

• Four local sponsors: beach wear (Lecce),

jewellery (Lecce), sports wear (Matino-Lecce),

scuba diving equipment (Collepasso-Lecce)

WALKING ON SUNSHINE

APULIA FILM COMMISSION FIGURES

• 2 grip rental companies – Lecce

• 2 stationery stores – Lecce

• 1 copier company – Cavallino – Lecce

• 1 car rental company – Cavallino – Lecce

• 1 travel agency - Lecce

WALKING ON SUNSHINE

APULIA FILM COMMISSION FIGURES

WALKING ON SUNSHINE – BOX OFFICE

• UNITED KINGDOM

RELEASE DATE: 27 JUNE 2014

BOX OFFICE: $ 2.071.453,00

• ITALY

RELEASE DATE: 4 SEPTEMBER 2014

BOX OFFICE: $ 506.834,00

• SWEDEN

RELEASE DATE: 27 JUNE 2014

BOX OFFICE: $ 104.373,00

WALKING ON SUNSHINE

WE ARE IN PUGLIA PROMOTIONAL CAMPAIGN

• PUGLIA PROMOZIONE, the Regional Tourism Agency, created a bespoke campaign to promote Puglia through WALKING ON SUNSHINE

• Movie poster promoted hashtag #WEAREINPUGLIA

WALKING ON SUNSHINE

WE ARE IN PUGLIA PROMOTIONAL CAMPAIGN

• WE ARE IN PUGLIA campaign was launched in Munich, London and Dublin underground stations and on buses

• The advertising campaign in all three cities invited audiences to visit movie locations

During the premiere night the promotional slogan WE ARE IN PUGLIA was widely displayed:

• Dancers’ t-shirts

• VUE Cinema movie poster

• Promotional boards used for press

• Cinema screen before projection

• During the party after projection

WALKING ON SUNSHINE

WE ARE IN PUGLIA PROMOTIONAL CAMPAIGN

VERTIGO FILMS and PUGLIA PROMOZIONE launched

an audience competition with the chance to win a trip to

Puglia to visit the movie locations

WALKING ON SUNSHINE

WE ARE IN PUGLIA PROMOTIONAL CAMPAIGN

WALKING ON SUNSHINE

WE ARE IN PUGLIA PROMOTIONAL CAMPAIGN

WALKING ON SUNSHINE

WE ARE IN PUGLIA PROMOTIONAL CAMPAIGN