european cooperation day 2012 sharing borders, growing closer a joint success story!

European CooperationDay 2012 Sharing borders, growing closerA joint success story!

E

European Cooperation

Day

21 September 2012 (and surrounding

days)

A campaign to celebrate the

achievements of European Territorial

Cooperation

Coordinated by the INTERACT

Programme

Conception

• Original idea by ETC programmes from all strands (May 2011)

• Voluntary participation: open to all ETC, IPA CBC and ENPI CBC programmes

• Design of the campaign by INTERACT together with volunteer programmes (name, format, logo, slogan, etc)

• Joint approach to all events, variety of actions throughout Europe

70 programmes organised events• 42 Cross-border programmes (out of 53)

• 7 Transnational programmes (out of 13)

• 2 Networking programmes (out of 4)

• 8 IPA CBC programmes (out of 10)

• 11 ENPI CBC programmes (out of 13)

= 79% of all programmes!

281 local events across Europe

Events took place in 36 countries

Albania Austria Belarus Belgium Bulgaria Croatia Cyprus Czech Republic Denmark Estonia Finland France Germany Greece Hungary Ireland Italy Latvia

Lithuania Luxembourg Malta Moldova Netherlands Norway Poland Portugal Romania Russia Slovakia Slovenia Spain Sweden Switzerland Turkey Ukraine United Kingdom

Facts and figures

European Cooperation Day Visual Identity

Designed Items:•Logo + Slogan

•Style Guide

•Stationary

•Rollup Banner

•PPT Templates

Produced Items:

•T-Shirts

•Flyers

•Postcards

•Posters

•Rollup

MEP Marie-Thérèse Sanchez-Schmid:“I am very happy that the achievements of cooperation between European regions have been honoured through the European Cooperation Day campaign“

At European Cooperation Day’s Kick-off at the European Parliament with Commissioner Hahn and MEPs

Commissioner Johannes Hahn: “I am delighted that this first ever

celebration of territorial cooperation is taking place”

Institutional support

Committee of the Regions edited and disseminated a catalogue of

European Cooperation Day actions, as “local events” of the Open

Days 2012

Institutional support

Highlight events

•Race between a Lithuanian horse, Belarusian tractor, a Polish “Maluch” car, a Latvian ambulance and a Russian “Volga”

•Swimming marathon between Greece and Albania

•Classical concert in a cross-border cave between Hungary and Slovakia

•Bus tour for journalists and politicians in Latvia

•Press conference on a boat in Budapest

•Puppet theatre for children in Valencia

•Cross-border football match Finland-Russia

•Graffiti art between France and Spain or at the airport in Larnaca (Cyprus)

•Photo competitions

This was European Cooperation Day!

European Cooperation Day in the media…

National Media Press: 196Regional Media Press: 466

National TV: 41Regional TV: 73 National Radio: 34Regional Radio: 89

European Media: 5

Other Media (blogs): 1063

… on the web

Video trailer in 8 languages,

watched 7040 times online

Of which 53 liked it/no negative scores

Click to watch!

72443 Watched the video at events across Europe

More than 80.000 TV viewers 

Dedicated website: www.ecday.eu

Click to watch!

The website

In social media…

0

100

200

300

400

500

Official launch

June 2012 July 2012 August 2012

September 2012

Number of followers/likes

Twitter Facebook

15Facebook Viral reach and demographics

16

TWEETS RETWEETS104

MENTIONS204167

167

104

204

@cooperationday #ecday

Twitter

17

8 uploads, 35 favourites

interact@interact-eu.netwww.interact-eu.net

European Cooperation Day 2012 is co-financed by the Euroepan Regional Development Fund (ERDF)

www.ecday.eu

What’s next for INTERACT?

• The Campaign will be repeated on 21 September 2013!

• Most of the programmes plan to participate again

• Even better in advance planning: improved media strategy

and more cooperation with ETC stakeholders and with EU

partners