european cooperation day 2012 sharing borders, growing closer a joint success story!
TRANSCRIPT
European CooperationDay 2012 Sharing borders, growing closerA joint success story!
E
European Cooperation
Day
21 September 2012 (and surrounding
days)
A campaign to celebrate the
achievements of European Territorial
Cooperation
Coordinated by the INTERACT
Programme
Conception
• Original idea by ETC programmes from all strands (May 2011)
• Voluntary participation: open to all ETC, IPA CBC and ENPI CBC programmes
• Design of the campaign by INTERACT together with volunteer programmes (name, format, logo, slogan, etc)
• Joint approach to all events, variety of actions throughout Europe
70 programmes organised events• 42 Cross-border programmes (out of 53)
• 7 Transnational programmes (out of 13)
• 2 Networking programmes (out of 4)
• 8 IPA CBC programmes (out of 10)
• 11 ENPI CBC programmes (out of 13)
= 79% of all programmes!
281 local events across Europe
Events took place in 36 countries
Albania Austria Belarus Belgium Bulgaria Croatia Cyprus Czech Republic Denmark Estonia Finland France Germany Greece Hungary Ireland Italy Latvia
Lithuania Luxembourg Malta Moldova Netherlands Norway Poland Portugal Romania Russia Slovakia Slovenia Spain Sweden Switzerland Turkey Ukraine United Kingdom
Facts and figures
European Cooperation Day Visual Identity
Designed Items:•Logo + Slogan
•Style Guide
•Stationary
•Rollup Banner
•PPT Templates
Produced Items:
•T-Shirts
•Flyers
•Postcards
•Posters
•Rollup
MEP Marie-Thérèse Sanchez-Schmid:“I am very happy that the achievements of cooperation between European regions have been honoured through the European Cooperation Day campaign“
At European Cooperation Day’s Kick-off at the European Parliament with Commissioner Hahn and MEPs
Commissioner Johannes Hahn: “I am delighted that this first ever
celebration of territorial cooperation is taking place”
Institutional support
Committee of the Regions edited and disseminated a catalogue of
European Cooperation Day actions, as “local events” of the Open
Days 2012
Institutional support
Highlight events
•Race between a Lithuanian horse, Belarusian tractor, a Polish “Maluch” car, a Latvian ambulance and a Russian “Volga”
•Swimming marathon between Greece and Albania
•Classical concert in a cross-border cave between Hungary and Slovakia
•Bus tour for journalists and politicians in Latvia
•Press conference on a boat in Budapest
•Puppet theatre for children in Valencia
•Cross-border football match Finland-Russia
•Graffiti art between France and Spain or at the airport in Larnaca (Cyprus)
•Photo competitions
This was European Cooperation Day!
European Cooperation Day in the media…
National Media Press: 196Regional Media Press: 466
National TV: 41Regional TV: 73 National Radio: 34Regional Radio: 89
European Media: 5
Other Media (blogs): 1063
… on the web
Video trailer in 8 languages,
watched 7040 times online
Of which 53 liked it/no negative scores
Click to watch!
72443 Watched the video at events across Europe
More than 80.000 TV viewers
Dedicated website: www.ecday.eu
Click to watch!
The website
In social media…
0
100
200
300
400
500
Official launch
June 2012 July 2012 August 2012
September 2012
Number of followers/likes
Twitter Facebook
15Facebook Viral reach and demographics
16
TWEETS RETWEETS104
MENTIONS204167
167
104
204
@cooperationday #ecday
17
8 uploads, 35 favourites
European Cooperation Day 2012 is co-financed by the Euroepan Regional Development Fund (ERDF)
www.ecday.eu
What’s next for INTERACT?
• The Campaign will be repeated on 21 September 2013!
• Most of the programmes plan to participate again
• Even better in advance planning: improved media strategy
and more cooperation with ETC stakeholders and with EU
partners