errecruitment 2013 - stuart passmore - broadbean

TRENDS IN ONLINE RECRUITMENT

Stuart Passmore, COO Broadbean

About Broadbean

• Global leader in candidate sourcing technology

• 60,000 users sourcing candidates in 65 countries

• Post in excess of 2 million adverts per month 

• Track approximately 9 million candidate applications per

month  

• 1.5 million candidate searches are performed each month

• Over 3500 job board integrations globally and growing

“Reports of my death

have been greatly

exaggerated”

The Job Board

Is job board usage in decline?

Job Board Performance

Advert Volumes Apr 11-Mar 13

Nov-10Feb-11

Jun-11Sep-11

Dec-11Apr-12

Jul-12Oct-12

Jan-13May-13

900000

1000000

1100000

1200000

1300000

1400000

1500000

1600000

1700000

Nu

mb

er o

f A

ds

Job Board Performance

Job Boards used per Advert

Nov-10Feb-11

Jun-11Sep-11

Dec-11Apr-12

Jul-12Oct-12

Jan-13May-13

5.65

5.70

5.75

5.80

5.85

5.90

5.95

6.00

6.05

6.10

6.15

6.20

6.25

6.30

6.35

6.40

6.45

Num

ber o

f Job

Boa

rds p

oste

d To

Mar 2013 = 6.39

Apr 2011 = 6.20

Do job boards still deliver candidates?

Job Board Performance

Response Volumes Apr 2011 to March 2013

Apr-11

May-11

Jun-11Jul-1

1

Aug-11

Sep-11

Oct-11

Nov-11

Dec-11

Jan-12

Feb-12

Mar-12

Apr-12

May-12

Jun-12Jul-1

2

Aug-12

Sep-12

Oct-12

Nov-12

Dec-12

Jan-13

Feb-13

Mar-13

2000000

2500000

3000000

3500000

4000000

4500000

5000000

5500000

Job Board Performance

Application per Vacancy Apr 2011 to Mar 2013

Nov.10 Feb.11 Jun.11 Sep.11 Dec.11 Apr.12 Jul.12 Oct.12 Jan.13 May.1316.50

17.50

18.50

19.50

20.50

21.50

22.50

23.50

24.50

Responses Per Ad

Num

ber o

f Res

pons

es

21% increase in Applications Per Va-cancy over last 2 years

Consider Impact of wider economic conditions on this?

Drivers of Continued Job Board Usage

• Growth in niche / specialist boards

• Rise of the aggregators – Indeed / Job Rapido

Rise of the Aggregators

Dec-09 Dec-10 Dec-11 Dec-120

10000

20000

30000

40000

50000

60000

70000

80000

90000

100000

Indeed

Job Rapido

Paid Board Average

Social Media:Hot or Not?

Companies HiringThrough Social Media

58% in 2010

63% in 2011

73% in

2012

Source: Jobvite

Social Media – The Broadbean Facts

Total Jobs Jobsite Monster Twitter FacebookLinkedin0

5000

10000

15000

20000

25000

30000

Dec 2009 - Ad Volumes

Total Jobs Jobsite Monster Twitter Facebook Linkedin0

5000

10000

15000

20000

25000

30000

35000

Dec 2010 - Ad Volumes

Total Jobs Jobsite Monster Twitter Facebook Linkedin0

10000

20000

30000

40000

50000

60000

70000

Dec 2011 - Ad Volumes

Total Jobs Jobsite Monster Twitter Facebook Linkedin0

10000

20000

30000

40000

50000

60000

70000

Dec 2012 - Ad Volumes

Social Media

Response growth

Jan-11

Feb-11

Mar-11

Apr-11

May-11

Jun-11Jul-1

1

Aug-11

Sep-11

Oct-11

Nov-11

Dec-11

Jan-12

Feb-12

Mar-12

Apr-12

May-12

Jun-12Jul-1

2

Aug-12

Sep-12

Oct-12

Nov-12

Dec-12

0

200

400

600

800

1000

1200

1400

1600

1800

2000

2200

2400

2600

2800

3000

3200

3400

3600

Twitter Facebook

Indeed

The Facebook Effect

Facebook – The FutureSocial Jobs Partnership

• Recruitment activities now it’s biggest source of revenue

• Heading towards $1b in gross revenue

• Generates $1.30 P.U.P.H. Facebook 6.2cents

• 4 years ago loss $4.5m now profit $70m

• Is user experience being impacted?

Linkedin

Conclusions

• No obvious signs of jobs board usage falling

• Candidates still see job boards as a primary route to a new position

• Initial growth of social media has slowed but a powerful channel with a lot more to come

• Job Boards and Social Media can co-exist

THANK YOU, ANY QUESTIONS?

Contact Broadbean NL:

Liesbet De RouckNL Sales Manager+31 6 4608 6887

liesbet@broadbean.com@LiesbetDeRouck

facebook.com/broadbean.technology