erasing the “fuzzy” from the from the front end of innovation

#FuzzyInnovation

Erasing the “Fuzzy” from the Front End of Innovation

#FuzzyInnovation

Presenters

Kristen Jordan Fotter

Senior Innovation Consultant

Brightidea

Carrie Nauyalis

NPD Solution Evangelist

Planview

#FuzzyInnovation

Increase the success of your innovation program by balancing the

art and the science of innovation.

#FuzzyInnovation

Eight Best Practices

#FuzzyInnovation

#1 – Identify the Problem/Opportunity

Listen and have authentic dialogue with your customers or internal employees.

#FuzzyInnovation

#2 – Engagement: Attracting People

Identify and understand your audience and how they feel about innovation and collaboration.

#FuzzyInnovation

#3 – Engagement: Enticing People

Motivate people via recognition to drive long-term commitment to innovation.

#FuzzyInnovation

#4 – Idea Generation/CollectionShare ideas and allow those ideas to mix and mingle, that’s where brilliant

innovations come from.

Steven Johnson: http://bit.ly/1cRL3F9

#FuzzyInnovation

#5 – Idea Evaluation: SME Scorecarding Engage subject matter experts to answer a few questions about the ideas

so you can narrow them down.

#FuzzyInnovation

#6 – Idea Evaluation: Gate 0 CriteriaThe art is about picking which criteria you need per campaign to decide

what types of things should go through for a business case.

Financial:• NPV• Revenue• Cost• Margin• Units Sold

Strategic:• Score• Priority• Risk• Alignment• Success

Resources:• People • Skill/Role• Location• Off Shore• Mfg Line

Impact On:• Brand• Competitor• Earth• Customers• Employees

Experience:• Previous

• Technology

• Supply Chain

• Sales Channel

• Patents

#FuzzyInnovation

#7 – WorkflowThis is the critical element that ensures that your front end connects

smoothly with the back end of the innovation process.

#FuzzyInnovation

#8 – Ideation Customer ROIsTalk about what you’re trying to achieve with each campaign and

what you want that outcome to be.

#FuzzyInnovation

Dive in DeeperWatch the webcast now

Watch the webcast: http://bit.ly/fuzzy-frontend